BIOTA Smart Home is a cutting-edge technology company committed to revolutionizing modern living through innovative smart home solutions. Our technology seamlessly integrates into lifestyles to provide convenience, security, and energy efficiency. We prioritize customer-centric design and strive to create user-friendly experiences in our products and services. Our mission is to transform homes into intelligent, connected spaces that offer comfort and peace of mind.
Opportunity
As a full-time on-site Marketing Strategist located in Jakarta, you lead the development of innovative marketing campaigns and oversee the execution of those campaigns that align with BIOTA’s business goals. You will be responsible for analyzing market trends, defining target audiences, and creating strategies to drive awareness, engagement, and sales.
Responsibilities
- Develop and execute comprehensive marketing strategies for brand positioning, product launches, and campaigns.
- Analyze the market to identify consumer needs, trends, and competition to develop effective marketing strategies.
- Oversee the planning, execution, and optimization of marketing campaigns across multiple channels and platforms.
- Lead and mentor a team of marketing specialists, providing guidance, feedback, and support to drive performance and professional growth.
- Define and analyze key performance indicators (KPIs) and metrics such as ROI, CAC, and customer retention to measure the success of marketing initiatives and optimize strategies.
- Identify opportunities for innovation to enhance the effectiveness of marketing campaigns through industry trends and emerging platforms.
- Collaborate with the product, design, and content teams to create data-driven campaigns.
- 3-5 years of proven experience as a Marketing Strategist, preferably in the consumer electronics or technology industry.
- Bachelor's degree in Marketing, Business, or related field.
- Strong analytical skills with the ability to interpret data and create actionable plans.
- Creative mindset with the ability to balance strategic and tactical execution.
- Strong understanding of all marketing channels across social media, email, paid ads, e-commerce, and offline events.
- Strong understanding of smart home technology and market trends.
- Excellent communication and presentation skills.
- Willingness and ability to learn new skills quickly and absorb information well.
Why Join Us
BIOTA offers an innovative and dynamic work environment where creativity and initiative are encouraged. Join us to be part of a talented team driving the future of smart home technology. Come and join the growing BIOTA team as a Marketing Strategist to make the world a better place to live in, one home at a time.
How to Apply
If you're passionate about marketing, technology, and building the future, we'd love to hear from you!
