Ecommerce Planning (40%):

• Develop strategies and makes in-depth recommendations based on a strong grasp of analytics, eCommerce Affiliate marketing & Influencers Affiliate Campaign
• Manages the daily workflow of all client campaigns, and works with various internal and external stakeholders, including Ecommerce Retailers (Shopee, Tiki, Lazada), Social Commerce Channel (TikTok) and Affiliate Publishers to deliver campaign objectives.
• Be aware of opportunities to drive revenue streams from existing relationships and leverage cases from existing relationships to create new relationships.
• Monitor sales trends and evaluate forecasts through an analysis of key performance indicators (KPI), prepare reports, and share the results with the central planning and the e-commerce corporate team.
• Work closely with the KOLs/KOCs team on commercial/incentive planning, and operation. Especially, Client stakeholders within the brand marketing team and brand ecommerce champions to ensure brand consistency.
• Transform data into actionable, easy-to-read output to drive performance, insights, and outcomes.
• Analyze data and structure relevant information for the client's benefit, in line with business indicators specific to their industry (eg: FMCG, retail…)

Performance and Optimization (60%):

• Analyze, track, and optimize on an ongoing basis effective benchmark for measuring the campaigns performance including GMV, ROAS and other important metrics of AMS
• Proactively make strategic recommendations to meet campaign goals and improve performance.
• Communicate with internal stakeholders on project development, timelines, and results. Work closely with the other team members to meet goals.
• Timely execution of promotional levers to deliver against strategic category goals.
• Optimize promotional effectiveness on eCommerce Campaigns, specific Affiliate Programs, and well collaboration with KOL/KOCs to win D-day and achieve P&L monthly.
• In charge of campaign implementation, and budget management on relevant eCommerce platforms (Tiki, Shopee, Lazada….), other online acquisition channels: affiliate marketing, social commerce media (Tiktok), to achieve GMV target.
• Work closely with E-Retail partners & Affiliate Vendors to ensure smooth cooperation while implementing the campaign and build the optimization tactics to keep pattern growth month on month campaign.
• Forecast sales performance trends (GMV, ROAS), provide solutions on optimization and quick actions to meet the KPIs within a very tight period.
• Responsible for regular reports on Ecommerce campaigns (daily, monthly, campaign) and handling ad hoc tasks if any.

Publicis Media is looking for a Senior Investment Executive to join us. We are one of the fastest growing agencies in Jakarta and the world.

You need diverse thinkers and diverse thinking. We call this Allsorts. This helps us tackle challenges through different disciplines and perspectives. You need to thrive on the belief that great ideas are only great if they work. It’s not enough to be new, or cool, or interesting. Our solutions need to drive a business result. So we’d love to meet you.

The purpose of the Senior Investment Executive is to deliver best-in-class campaign activation across all channels, delivering exceptional results against agreed parameters. The Senior Activation Executive reports into the Activation Manager and is responsible for the day-to-day development of the Activation Executive and Coordinator, management of their workload, and supervision of their output.

Responsibilites :

• Work with the Investment Manager & Director to drive negotiations for clients with media partners and secure additional incentives over and above entitlements.
• Keep pace with market knowledge that will aid negotiations with publishers.
• Negotiate trading positions across all media ensuring all benchmarks (client & internal), trading strategies & contractual agreements are met.
• Finalise Benchmarking and Pre-Trade work before booking to ensure the rate position is best in market
• Identify and recommend optimisation opportunities and ensure those optimisations are taken place promptly and correctly.
• Assist Activation Executives and Coordinators in developing detailed weekly (or agreed reporting schedule) and final post analysis.

(but are not limited to)

• Potential participation in strategy for and execute all local paid online acquisition efforts including:
  • Facebook, Twitter, Instagram ads
  • Search engine marketing (SEM)
  • Google Display Network (GDN) and other Banner ads
  • Affiliates
• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
• Manage day to day workflow and setup for projects and campaigns across platforms
• Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
• Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
• Spearheading relations with account team working on common accounts to ensure alignment with clients
• Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones
• Innovating to improve performance, growth and profitability across all channels
• Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
• Share best practices with peers within group
• Accountability and full ownership for campaign performance and aligned KPIs
• Training and mentoring executives to take up implementations across platforms

Job Description:

• As brand representative in Distributor area, responsible for achieving sales target assigned by Distributor and directing Distributor salesmen in doing standardized branding implementation.
• Responsible to communicate any Selling or Marketing program to Distributor other salesmen, and gather consolidated feedback from Distributor (if any) regarding any program or disputes that might be happening in the future.
• Become the leader for all Distributor salesmen in terms of Cessa effective selling tactics, and standardized Cessa 7 steps-of-calls SOP in the market.
• Monitor Cessa dedicated SPG in stores & SPG event (if any) activations.
• Become the initiator for BIG NEW Outlets or MT Channels opportunity in the area