CE AV Product Marketing will contribute to expanding the product’s market by setting up a product line-up operation plan. Also, contributing to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.
Responsibilities:
- [Line-up management] Oversee the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response.
- [Launch management] Manage the product/service launch timeline setting by analyzing the new model's target quantity and its profit and loss, and by working with the marketing department.
- [Pricing operation] Devise the pricing operation strategy of each segment and model.
- [Discontinuation management] Manage the plans to minimize the leftover materials when a product is to be discontinued by setting appropriate discontinuation timeline and plans to utilize the leftover materials.
