Total 2 sales marketing job vacancies in F&B / Tourism / Hospitality category in banjar south kalimantan

We are looking for an experienced and detail-oriented Digital & Marketing Analytics Lead to drive data-driven decision-making across marketing, digital journeys, and commercial products. You will lead the end-to-end analytics process, from framing business questions to creating actionable insights. This role requires technical expertise, strategic thinking, and a passion for uncovering data trends that shape business strategies.

Key Responsibilities

1. Analytics Strategy:
• Collaborate with business units to identify key business questions and define analytics goals.
• Develop frameworks for analyzing marketing performance, digital customer journeys, and commercial product outcomes.
2. Platform Implementation:
• Oversee the integration of analytics platforms across digital and offline marketing channels, mobile apps, and websites.
• Define tagging requirements and communicate technical specifications to tech teams for implementation. E.g. Clevertap, Google Analytics, Adjust MMP platforms. 
3. Data Integration and Reporting:
• Combine analytics data with financial, operational, and other data sources to deliver holistic insights.
• Build intuitive reports and dashboards using tools like Redash, Tableau, Superset, or similar platforms.
4. Data Analysis and Insight Generation:
• Analyze customer behaviors across offline and online channels, focusing on acquisition, engagement, and retention metrics.
• Present findings to stakeholders, translating complex data into actionable business recommendations.
5. Stakeholder Communication:
• Serve as a bridge between marketing, technical, and business teams, ensuring alignment on data goals.
• Educate teams on how data is sourced, manipulated, and applied for decision-making.

1. Experience:
• 4 - 8 years in marketing or digital analytics.
• Proven experience with mobile app and web analytics, including user behavior and commercial performance.
• Familiarity with online and offline channel analytics (e.g., social media, SEM, CRM campaigns, offline events).
• Background in tech, fintech, e-commerce, or digital-first industries preferred.
2. Technical Skills:
• Statistics or mathematics, and data mining proficiency highly preferred
• Proficient in SQL or similar tools for querying and data manipulation.
• Hands-on experience with digital analytics platforms like Clevertap, Google Analytics, Mixpanel, Firebase, or similar tools.
• Knowledge of data visualization tools such as Redash, Superset, or Tableau or similar platforms.

Job Purpose

This position is responsible for the planning and management of the overall sales and marketing of the hotel to achieve optimal occupancy, maximizing revenue, and meeting/exceeding hotel profit objectives.

Primary Responsibilities

Business Performance

• Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required

• Analyze monthly P&L and month-end reports, identify deviation from business plan goals

• Work with Finance and team in preparation and management of the department’s budget and financial forecasts

• Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department

Sales & Marketing

• Conduct daily briefing with department on current key activities

• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel

• Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence

• Determine the effectiveness of existing programs and develop new strategies

• Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments

• Actively participates in sales presentations, property tours and customer meetings

• Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary

• Participate in community and professional organizations to maintain high visibility and promote a positive image

Team Management

• Interview, select and recruit direct reports

• Identify and develop team members with potential

• Conduct performance review and manages performance issues that arise within the management team

• Constantly monitor team members performance, attitude and degree of professionalism

• Work with Talent & Culture function to ensure appropriate hiring, training, motivating, coaching, counseling and development of team members according to the changing needs of the business
• conduct monthly departmental meetings