Managing and supervising overall end-to-end eCommerce activities for clients effectivelyDevelop and implement e-commerce strategies: The e-comme..
Managing and supervising overall end-to-end eCommerce activities for clients effectively
Develop and implement e-commerce strategies: The e-commerce manager will be responsible for developing and implementing e-commerce strategies along with the e-commerce lead that aligns with the client's overall business objectives. This includes identifying target markets and developing marketing plans to drive traffic and sales.
Manage media performance: Collaborate with the performance executive for implementation and optimization performance to the client. Manage the media performance of the e-commerce platform, ensuring that it is optimized for maximum ROI. This includes overseeing media planning, media buying, and media optimization.
Analyse data and metrics: The e-commerce manager will analyze data and metrics to identify trends, measure performance, and make data-driven decisions. This includes tracking website traffic, sales, conversion rates, and customer behavior.
Preparing, implementing, and monitoring media plans to be delivered on ROAS KPI. Creating performance reports on a weekly basis. Lead weekly meetings, monthly reviews, QBR, and quarterly as well as annual recommendations.
Develop and execute marketing campaigns: Develop and execute marketing campaigns to drive traffic and sales on the website. This includes email marketing, social media marketing, and paid advertising, with a focus on media performance.
Collaborate with cross-functional teams: The e-commerce manager will collaborate with cross-functional teams, including marketing, operations, and IT, to ensure that e-commerce initiatives are aligned with the company's overall business objectives. Collaborating with Pure Player to deliver ad and effective performance based upon client KPI
Stay up to date with industry trends: Make recommendations for new initiatives or improvements to existing ones.
Drive & lead new business pitches supported with the Ecomm Lead and GM Publicis Media for eCommerce sow.
