Develop and Execute Digital Marketing Strategies:Create and implement integrated digital marketing strategies to drive business objectives (brand awar..
Develop and Execute Digital Marketing Strategies:
Create and implement integrated digital marketing strategies to drive business objectives (brand awareness, lead generation, sales, etc.).
Analyze customer insights and market trends to develop targeted campaigns.
Monitor and optimize digital marketing strategies for maximum ROI.
Campaign Management & Optimization:
Lead and manage paid advertising campaigns across platforms (Google Ads, Facebook, LinkedIn, etc.), focusing on budget optimization, audience targeting, and ad copy creation.
Develop SEO strategies to improve organic search rankings and increase web traffic.
Plan, create, and execute email marketing campaigns, ensuring high open and conversion rates.
Content Strategy & Execution:
Work with content teams to develop engaging content for blogs, social media, videos, and website copy.
Oversee content calendar creation and ensure content aligns with overall marketing strategy and brand guidelines.
Analytics and Reporting:
Analyze and report on the performance of digital marketing campaigns (using tools like Google Analytics, SEMrush, HubSpot, etc.).
Use insights and data to make informed decisions and optimize ongoing campaigns.
Track key performance indicators (KPIs), including conversion rates, click-through rates (CTR), ROI, and customer acquisition costs (CAC).
Cross-functional Collaboration:
Collaborate with internal teams, such as sales, product, and design, to ensure alignment of marketing efforts with broader business goals.
Work with external agencies or freelancers when necessary to execute campaigns or develop creative assets.
Stay Updated on Industry Trends:
Stay current with digital marketing trends, tools, and best practices to maintain a competitive edge.
Experiment with new marketing techniques and strategies to drive innovation.
Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales budget, forecasts and other reports as ..
Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales budget, forecasts and other reports as directed/required
Analyze monthly P&L and month-end reports, identify deviation from business plan goals
Work with Finance and team in preparation and management of the department’s budget and financial forecasts
Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department
Conduct daily briefing with department on current key activities
Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the resort
Survey, review and analyze competition, customer needs and comments in order to be proactive and adapt with business intelligence
Determine the effectiveness of existing programs and develop new strategies
Manage/direct all advertising, public relations and promotional activities
Actively participates in sales presentations, property tours and customer meetings
Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
Participate in community and professional organizations to maintain high visibility and promote a positive image
Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales budget, forecasts and other reports as ..
Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales budget, forecasts and other reports as directed/required
Analyze monthly P&L and month-end reports, identify deviation from business plan goals
Work with Finance and team in preparation and management of the department’s budget and financial forecasts
Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department
Conduct daily briefing with department on current key activities
Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the resort
Survey, review and analyze competition, customer needs and comments in order to be proactive and adapt with business intelligence
Determine the effectiveness of existing programs and develop new strategies
Manage/direct all advertising, public relations and promotional activities
Actively participates in sales presentations, property tours and customer meetings
Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
Participate in community and professional organizations to maintain high visibility and promote a positive image
