Total 4 marketing executive job vacancies in Sales / Marketing category in Indonesia

The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: email, SMS/whatsapp marketing. Well knowledge of optimization and marketing tools [Insider, Mailchimp, etc], relevant experience within fintech and or P2P companies will be a plus.

Job description: 

• Develop and oversee overall performance marketing strategy 
• Create strategy and optimization for Google Ad campaigns (SEM, Discovery, GDN, UAC, etc) 
• Create strategy and optimization for Social Ads ( Facebook, Instagram, LinkedIn and Tiktok Ads) 
• Ensure top organic search ranking positions (SEO) 
• Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend) 
• Supervise the paid listings on third party websites and media partners 
• Collab with CRM team to create strategy and optimization for email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.) 
• Supervise all performance tracker and measure all marketing campaigns
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams 
• Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets
  
  

• Up to 5 years of experience as Project Manager, Digital marketing, Campaign Planner, Product Marketing, or other relevant roles 

• Proficient in spoken and written English 
• Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights. 
• Proficient with digital marketing tools i.e. Adjust, mix panel, clevertap, ahrefs, sms tools, etc
• Google Ads Search and Display certified 
• GAIQ certified 
• Google Tag Manager 
• Strong proven track record for managing millions in ad spend 
• Email marketing platforms 
• Self-driven 
• Degree in Marketing communications or equivalent 
• Past relevant experience in the Financial industry/fintech is highly valued 

Preferred characteristics: 

• Detail-oriented without missing the big picture; 
• Able to process, synthesize and derive an actionable conclusion from big data;
• Excellent project management skills and keeping on top of matters, including data crunching and generating data driven business recommendation; 
• Sensible business acumen and an entrepreneurial mindset; performance marketing and or product marketing strategy experience a plus 
• Able to become an excellent individual contributor as well as a reliable team player.
• Excellent relational ability; stakeholder management aptitude from mid to senior level across division and functions.

We are seeking a dynamic and results-driven Growth Marketing Head to lead and drive growth marketing strategies across our products and mobile app. This role partners closely with business units to design and execute initiatives that fuel customer acquisition, engagement, and transactions (e.g., loans, payments and investments). The ideal candidate will play a key role in driving digital adoption while ensuring product growth across assigned products.

Key Responsibilities

1. Growth and Marketing Strategy:
• Collaborate with business units to design and implement marketing initiatives for customer acquisition and retention.
• Develop strategies to increase active user base and drive transaction frequency for key products.
2. Digital Adoption:
• Lead digital adoption efforts for the mobile app and specific products, driving installs, registrations, and sustained usage.
• Identify and address barriers to digital engagement, tailoring initiatives for different customer segments.
3. Campaign Execution:
• Oversee performance marketing campaigns and customer lifecycle initiatives to meet KPIs.
• Leverage data insights to optimize acquisition and engagement efforts across channels.
4. Cross-Functional Collaboration:
• Partner with product, business development, and customer experience teams to align marketing strategies with product roadmaps.
• Act as a bridge between marketing and operations to ensure smooth implementation of campaigns.
5. Data-Driven Decision Making:
• Use analytics to monitor customer behavior and campaign performance.
• Generate insights to inform future strategies and enhance ROI.

• Experience:
• Minimum 8 years of experience in financial services, fintech, or digital-first companies.
• Proven success in growing digital products or financial services offerings.
• Preferred Background:
• Previous business experience in lending products, investment products, or payment products
• Previous roles in product management, marketing, business development, or sales management.
• Hands-on experience in performance marketing, customer lifecycle management, or digital adoption initiatives.

The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: email, SMS/WhatsApp marketing. Well knowledge of optimization and marketing tools [Insider, Mailchimp, etc], relevant experience within fintech and or P2P companies will be a plus. 

Job description: 

• Develop and oversee overall performance marketing strategy 
• Create strategy and optimization for Google Ad campaigns (SEM, Discovery, GDN, UAC, etc) 
• Create strategy and optimization for Social Ads ( Facebook, Instagram, LinkedIn and Tiktok Ads) 
• Ensure top organic search ranking positions (SEO) 
• Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend) 
• Supervise the paid listings on third party websites and media partners 
• Collab with CRM team to create strategy and optimization for email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.) 
• Supervise all performance tracker and measure all marketing campaigns 
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams 
• Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets 

• Up to 5 years of experience as Project Manager, Digital marketing, Campaign Planner, Product Marketing, or other relevant roles 
• Proficient in spoken and written English 
• Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights. 
• Proficient with digital marketing tools i.e. Adjust, mix panel, clevertap, ahrefs, sms tools, etc ● Google Ads Search and Display certified 
• GAIQ certified 
• Google Tag Manager 
• Strong proven track record for managing millions in ad spend 
• Email marketing platforms 
• Self-driven 
• Degree in Marketing communications or equivalent 
• Past relevant experience in the Financial industry/fintech is highly valued 

Preferred characteristics: 

• Detail-oriented without missing the big picture; 
• Able to process, synthesize and derive an actionable conclusion from big data;
• Excellent project management skills and keeping on top of matters, including data crunching and generating data driven business recommendation; 
• Sensible business acumen and an entrepreneurial mindset; performance marketing and or product marketing strategy experience a plus 
• Able to become an excellent individual contributor as well as a reliable team player.
• Excellent relational ability; stakeholder management aptitude from mid to senior level across division and functions.

As a Digital Marketing at Amartha, you will play a crucial role in developing and executing digital marketing strategies to drive brand awareness, customer acquisition, and engagement. You will work closely with the marketing team, creative team, and other stakeholders to plan, implement, and optimize digital campaigns across various channels.

Responsibilities

• Create and manage digital marketing campaigns, including paid search, display advertising, social media advertising, and email marketing
• Monitor and analyze campaign performance data to identify areas of improvement and optimize campaigns based on key metrics
• Collaborate with the creative team to develop engaging and persuasive digital content, including ad copy, landing pages, and email templates
• Stay up-to-date with digital marketing trends and best practices, and propose new ideas and strategies to drive results
• Manage and maintain relationships with digital marketing vendors and partners
• Track and report on digital marketing metrics and KPIs to stakeholders and management

• Minimum 2 years of experience in digital marketing, preferably in the financial industry or fintech
• Proficient in using digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, and email marketing software
• Strong analytical skills and ability to interpret data to drive insights and optimize campaigns
• Excellent written and verbal communication skills
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Bachelor's degree in Marketing, Communications, or a related field