Total 3 job vacancies by LVMH

PURPOSE OF THE JOB

The incumbent is required to develop marketing initiatives for new product launches, grow brand awareness and market share. She will be responsible for product management (forecasting, timely product registration with FDA), CRM and E-retail.

MAIN RESPONSIBILITIES

Product Management

1. Forecasting

• Ensure accuracy of product forecast and timely submissions. (Measures: launch tracking)

1. Product Registration

• Ensure close liaison with Central Registration support team so that products can be launch in line with ASPAC launch date. (Measures: On shelf date)

1. Product Assortment

• Close monitoring of competitor’s product assortment and thereby identify our key priorities in Indonesia to gain market share. (Measures: monthly tracking)

1. Product Listing

• Work closely with sales team to ensure products are listed into key retailer’s assortment in a timely manner (measures: Retailer’s On shelf date)

1. Product Merchandising

• Work closely with merchandising team to ensure planograms are fully optimized and carrying the right assortment for each door (measures: presence rate)

1. Management on non-sellable items

• Sampling management: ensure the right mix of samples to help achieve business objective. Work closely with sales team to ensure the right guideline for sampling is disseminated and followed closely by BCs
• GWP/Gifts management: utilizing GWP to drive higher basket purchase and create buzz to drive traffic to store.

1. Pricing

• Review and analyze central’s recommendation of prices for new products. Ensure the pricing is competitive and in line with regional parity & local competitiveness. Review annual price increase with central team to ensure our prices stay competitive in the market.

CRM

1. Planning & Execution of CRM initiatives including Rollout of new communication platforms in Indonesia, Client EDM management and client events & reward programs. 
2. Identify opportunities and weakness; and take pro-active action on the following:
   • increase recruitment rate
   • retention for customers by developing trial and loyalty
   • improve cross-selling
   • improve on repurchase rate
3. Data analysis (through PowerBI reports and Datamart/WinCRM) and drilling to:
   • identify potential target market for key launches and events

E-Retail/ E-Commerce

1. Monitoring daily E-Commerce operation
2. Monthly reporting to Central HQ for E-Commerce business
3. Monthly Planning for E-Commerce: including animation, GWP & Samples usage

Brand Communication

1. Assist with timely PO issuing and invoice management for media agencies
2. Work with regional media team to execute media campaigns locally
3. Drive PR & KOL initiatives in Indonesia to achieve #1 PR dominance in market

KEY FIGURES

Budget management: F2 (Samples, Gifts, Animation Budgets)

Direct report: 3 (CRM & E-Commerce Manager, Assistant Product Manager, Assistant PR Manager)

KPIs:

• Market share (Beaute Research)
• Retail sales (Monthly retail sales report vs target)
• New launch performance tracking (sell-out vs sell-in & targets)
• CRM figures (Cross-sell rate, Average Age, repurchase rate, recruitment rate…)
• Earned media value results

Objective

To accelerate MAKE UP FOR EVER business and strengthen brand presence across all OMNI channel with effective strategies and implementation with right criteria to fit with our brand DNA and values.

In this position, the candidate will be involved in planning marketing strategies (product and PR) and implement good execution that helps to translate into sales. The candidate need to have a min. 2-3 years of experience in marketing scope and strong analytical in product performance – data management. A passion for beauty industry and excellent communication skills that fit to represent our brand positioning and DNA.

At MAKE UP FOR EVER, you can expect a challenging yet interesting working experience with an internationally well-known prestige beauty brand in Indonesia

The candidate also needs to demonstrate a positive work ethic and able to work closely with all functions and with external parties with strong drive and responsibility in handling his/her KPIs towards business – brand growth

Current MAKE UP FOR EVER OMNI channel 2024:

Boutique, Dept Store, Sephora & E-Commerce

Key Duties & Responsibilities

Develop integrated marketing campaigns (PR, social media, direct marketing, digital) to build MAKE UP FOR EVER brand desirability & strengthen positioning in Indonesia. Create awareness of the brand & build customer engagement that translated into Sales – business growth.

You will closely work with Regional team for marketing plan & execution. Creating & presenting business review, sales & campaign performance reports

Products:

• Merchandising allocation (Sellable, Tester, GWP) – forecasting from SG to ID based on assortment planning, store DOI and demand from retailers with clear product analysis vs demand/stock.
• Inventory management for healthy stocks and ability to identify stock issues and provide depletion plan (promo mechanics, exhibition, etc)
• Planning & execute retail monthly mechanic based on analytic sales trend, past performances, upcoming campaign. Do active monitor & tracking, give recommendation to manager and team regarding action plan on trade mechanics
• Good knowledge & actively alert with Beauty market – competitors – trend with good insights – recommendations for brand communication / key focus products action plan 
• On time preparation and execution for all trade related, liaise with other team on the implementation (POP, Voucher, and other visuals) with quality / standard of premium brand
• Support cross function departments for product queries

PR - Digital:

• Work closely with in-house & external agencies to translate / apply brand visual – assets towards tactical, with good eyes & detail on visual and brand premium positioning.
• Source Marketing opportunities through partnership with external parties & build relationship (Mall, Retailers, other brands)
• Generating and executing marketing campaigns across social media platforms such as Facebook, Instagram, Tiktok, Google with agencies. Analyse report provided by Agency and summarized the key metrics result into internal marketing report data
• Conduct market research, competitor review. Monitoring competitor activity and generating leads link for products
• Knowledge in organising Marketing & PR Event (in-store gathering, Product Launching, KOL/MUA gathering, Pop Up Store). Liaising with agency to maximise visibility & create impactful result
• Create post mortem reports on every Marketing activations with clear KPI result and qualitative insights to be presented to Internal & Regional team (PR Events, Make up workshop, and other activations)
• Build & maintain good relationship with KOL & Celebrity MUAs, able to represent the brand in all professional events/brand engagement with external parties
• Manage A&P given with right investment plan, clear KPI & ROI analysis. Campaign evaluation with quantitative & qualitative insights
• Actively update and expand the knowledge within PR & Digital environment. Initiate valuable insights that will help to further expand brand business and growth

MAIN RESPONSIBILITIES

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

1. DATA ANALYZING & MONITORING

• - Track & report CRM KPIs monthly to help sales team/training team and store managers be aware of their performance and action to take to achieve CRM goals.
• - Analyze data to develop new tactical mechanisms (e.g. Recruitment campaigns, repurchase campaigns) or CRM program improvements to achieve CRM goals.

2. DATABASE MANAGEMENT

- Work with Beauty Consultants and Retail team to ensure proper update of client information.

- Ensure proper client migration (POS assignment, BC assignment) should any changes such as store closure, store opening, transfer of BCs occur.

3. CLIENT COMMUNICATION / GIFTS MANAGMENT

- Execute communication campaigns which support overall brand goals as well as product launch/animation objectives.

- Oversee, implement, and track gifting and samples (gift and samples) which includes forecasting and proper allocation to stores.

4. CLIENT ENGAGEMENT EVENTS

- Execute instore client events to drive retention and increase overall client average spend.

- Initiate and run client events which can help to enhance client’s overall brand love.

- Work with product marketing team to communicate events that support the overall product campaign objective (e.g. recruit existing non-skin clients to skincare).

5. OTHERS

- Work on prospect recruitment through setting clear objectives with retail team for each animation.

- Work with Retail Team to ensure proper roll out of Dior Satisfaction Meter to all stores.

- Work with training team to ensure clear understanding by field team on Dior’s CRM program

- Ensure proper handling of customer complaints and service recovery.

- Launching CRM driven initiatives locally.

- Manage budget relating to CRM activities.

ECOMMERCE

1. BUSINESS PLANNING & ROLL OUTS

- Implement the E-Commerce strategy and development: In respect with the brand model, ensuring incubation of new businesses & brand growth in E-Commerce, in line with brand’s identity and objectives.

- Work with internal development teams to roll-out new tools on brand website to improve customer experience on site.

2. ECOMMERCE OPERATIONS

- Work with Ecommerce executive to ensure timely website updates & e-merchandising excellence

- Monitor and drive E-Commerce sales daily and ensure profitability

- Accurate daily sales forecasting with clear activation plan in collaboration with relevant teams (MKT, CRM, Media, PR etc.)

- Work with Ecommerce executive to ensure smooth daily operation from order placement to order delivery.

3. PERFORMANCE MEDIA

- Collaborate with media team to ensure media efficiency for performance media buys (SEM, DPA, Shopping Ads…)

4. OTHERS

- Manage E-Commerce campaign analysis and reporting to central and regional E-Commerce team as request.