Total 3 marketing manager job vacancies in Sales / Marketing category in lagoi

Develop and Execute Digital Marketing Strategies:

Create and implement integrated digital marketing strategies to drive business objectives (brand awareness, lead generation, sales, etc.).
Analyze customer insights and market trends to develop targeted campaigns.
Monitor and optimize digital marketing strategies for maximum ROI.
Campaign Management & Optimization:

Lead and manage paid advertising campaigns across platforms (Google Ads, Facebook, LinkedIn, etc.), focusing on budget optimization, audience targeting, and ad copy creation.
Develop SEO strategies to improve organic search rankings and increase web traffic.
Plan, create, and execute email marketing campaigns, ensuring high open and conversion rates.
Content Strategy & Execution:

Work with content teams to develop engaging content for blogs, social media, videos, and website copy.
Oversee content calendar creation and ensure content aligns with overall marketing strategy and brand guidelines.
Analytics and Reporting:

Analyze and report on the performance of digital marketing campaigns (using tools like Google Analytics, SEMrush, HubSpot, etc.).
Use insights and data to make informed decisions and optimize ongoing campaigns.
Track key performance indicators (KPIs), including conversion rates, click-through rates (CTR), ROI, and customer acquisition costs (CAC).
Cross-functional Collaboration:

Collaborate with internal teams, such as sales, product, and design, to ensure alignment of marketing efforts with broader business goals.
Work with external agencies or freelancers when necessary to execute campaigns or develop creative assets.
Stay Updated on Industry Trends:

Stay current with digital marketing trends, tools, and best practices to maintain a competitive edge.
Experiment with new marketing techniques and strategies to drive innovation.
 

• Maintain good working relationships with local and international media 

• Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors 

• Execute media placements for hotel through news releases and personal contacts 

• Develop business and leisure travel promotions; release to press and/or target audience 

• Explore valuable media trades where appropriate 

• Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations 

• Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel 

• Maintain and update hotel’s website  

• Submit stories/photos to media regularly. Monitor news coverage and circulate internally 

• Maintain updated hotel press kit to include news releases, Executive Committee biographies & photos 

• Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives 

• Assist Director of Sales and Marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.) 

• Assist Director of Food and Beverage in the development and production of signage, menus, and other F&B collateral materials 

• Contribute to employee newsletter, announcements and other printed materials published by the Talent & Culture department 

• Monitor all printed materials to ensure adherence to corporate identity standards 

• Arrange photography of VIP guests and maintain archives 

• Coordinate all special events and promotions with the aim to maximize publicity  

• Evaluate request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates; Serve as hotel’s representative on major civic or community programs  
   

• Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required 

• Analyze monthly P&L and month-end reports, identify deviation from business plan goals 

• Work with Finance and team in preparation and management of the department’s budget and financial forecasts 

• Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department 

• Conduct daily briefing with department on current key activities 

• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel 

• Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence 

• Determine the effectiveness of existing programs and develop new strategies 

• Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments 

• Actively participates in sales presentations, property tours and customer meetings 

• Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary 

• Participate in community and professional organizations to maintain high visibility and promote a positive image  

• Interview, select and recruit direct reports 

• Identify and develop team members with potential 

• Conduct performance review and manages performance issues that arise within the management team 

• Constantly monitor team members performance, attitude and degree of professionalism 

• Work with Talent & Culture function to ensure appropriate hiring, training, motivating, coaching, counseling and development of team members according to the changing needs of the business 

• Conduct monthly departmental meetings 

• Be fully conversant with hotel fire & life safety/emergency procedures 

• Attend all briefings, meetings and trainings as assigned by management 

• Maintain a high standard of personal appearance and hygiene at all times 

• Be aware of the hotel fire & life safety/emergency procedures 

• Perform other reasonable duties assigned by the assigned by the Management 

• Study, analyze and interpret complex activities and/or information in order to improve strategies or develop new approaches.