Total 2 job vacancies by Agriaku

CRM Manager is responsible for developing, implementing, and managing online marketing strategies with regard to life cycle campaigns that help to bring growth and retention for the company. Using owned, paid channels like Whatsapp, Push Notification and other channels to reach and engage with our Mitra.

• Build and implement complex life cycle journeys & test plans via multiple channels such as WhatsApp blast, Push Notification, and In-App Banner according to the campaign calendar.
• Design and execute push and in-app campaigns and analyze campaign results with alignment with Sales initiatives according to the strategic lifecycle to be focused on/scaled
• Hands on using external or internal platform to develop automation and journeys, liaise with internal team on development of campaign assets
• Develop clear communication and incentive plans according to inputs from various functions and how to optimize for engagement and ROI conversion/wallet size growth
• Analyze data to ascertain the effectiveness of strategies and make data-driven decisions for improvements.
• Need to communicate with stakeholders, providing regular updates on campaign performance and discussing strategies.
• Overall thought leadership and CRM best practice deployment

1. Develop and execute a comprehensive go-to-market strategy that aligns with the company’s overall goals and objectives
2. Lead and manage all aspects of the go-to-market project, including timelines, budgets, and resources. Ensure that the project stays on track and meets its milestones
3. Collaborate across departments such as product and tech, marketing, and operations to ensure a seamless launch process
4. Conduct market research to identify target audiences, competition, and trends. Use this information to refine the GTM strategy
5. Provide sales teams with the necessary tools, training, and materials to effectively sell the product or service
6. Establish key performance indicators (KPIs) to measure the success of the project and regularly report on progress to senior management
7. Identify potential risks and challenges on the project  and develop contingency plan to mitigate them