Total 2 digital art director job vacancies in Bandung, Bandung City

We are looking for an experienced and detail-oriented Digital & Marketing Analytics Lead to drive data-driven decision-making across marketing, digital journeys, and commercial products. You will lead the end-to-end analytics process, from framing business questions to creating actionable insights. This role requires technical expertise, strategic thinking, and a passion for uncovering data trends that shape business strategies.

Key Responsibilities

1. Analytics Strategy:
• Collaborate with business units to identify key business questions and define analytics goals.
• Develop frameworks for analyzing marketing performance, digital customer journeys, and commercial product outcomes.
2. Platform Implementation:
• Oversee the integration of analytics platforms across digital and offline marketing channels, mobile apps, and websites.
• Define tagging requirements and communicate technical specifications to tech teams for implementation. E.g. Clevertap, Google Analytics, Adjust MMP platforms. 
3. Data Integration and Reporting:
• Combine analytics data with financial, operational, and other data sources to deliver holistic insights.
• Build intuitive reports and dashboards using tools like Redash, Tableau, Superset, or similar platforms.
4. Data Analysis and Insight Generation:
• Analyze customer behaviors across offline and online channels, focusing on acquisition, engagement, and retention metrics.
• Present findings to stakeholders, translating complex data into actionable business recommendations.
5. Stakeholder Communication:
• Serve as a bridge between marketing, technical, and business teams, ensuring alignment on data goals.
• Educate teams on how data is sourced, manipulated, and applied for decision-making.

1. Experience:
• 4 - 8 years in marketing or digital analytics.
• Proven experience with mobile app and web analytics, including user behavior and commercial performance.
• Familiarity with online and offline channel analytics (e.g., social media, SEM, CRM campaigns, offline events).
• Background in tech, fintech, e-commerce, or digital-first industries preferred.
2. Technical Skills:
• Statistics or mathematics, and data mining proficiency highly preferred
• Proficient in SQL or similar tools for querying and data manipulation.
• Hands-on experience with digital analytics platforms like Clevertap, Google Analytics, Mixpanel, Firebase, or similar tools.
• Knowledge of data visualization tools such as Redash, Superset, or Tableau or similar platforms.

As a Digital Marketing at Amartha, you will play a crucial role in developing and executing digital marketing strategies to drive brand awareness, customer acquisition, and engagement. You will work closely with the marketing team, creative team, and other stakeholders to plan, implement, and optimize digital campaigns across various channels.

Responsibilities

• Create and manage digital marketing campaigns, including paid search, display advertising, social media advertising, and email marketing
• Monitor and analyze campaign performance data to identify areas of improvement and optimize campaigns based on key metrics
• Collaborate with the creative team to develop engaging and persuasive digital content, including ad copy, landing pages, and email templates
• Stay up-to-date with digital marketing trends and best practices, and propose new ideas and strategies to drive results
• Manage and maintain relationships with digital marketing vendors and partners
• Track and report on digital marketing metrics and KPIs to stakeholders and management

• Minimum 2 years of experience in digital marketing, preferably in the financial industry or fintech
• Proficient in using digital marketing tools and platforms, such as Google Ads, Facebook Ads Manager, and email marketing software
• Strong analytical skills and ability to interpret data to drive insights and optimize campaigns
• Excellent written and verbal communication skills
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Bachelor's degree in Marketing, Communications, or a related field