Maintain good working relationships with local and international media 

Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors 

Execute media placements for hotel through news releases and personal contacts 

Develop business and leisure travel promotions; release to press and/or target audience 

Explore valuable media trades where appropriate 

Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations 

Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel 

Maintain and update hotel’s website  

Submit stories/photos to media regularly. Monitor news coverage and circulate internally 

Maintain updated hotel press kit to include news releases, Executive Committee biographies & photos 

Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives 

Assist Director of Sales and Marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.) 

Assist Director of Food and Beverage in the development and production of signage, menus, and other F&B collateral materials 

Contribute to employee newsletter, announcements and other printed materials published by the Talent & Culture department 

Monitor all printed materials to ensure adherence to corporate identity standards 

Arrange photography of VIP guests and maintain archives 

Coordinate all special events and promotions with the aim to maximize publicity  

Evaluate request for hotel donations of services/financial participation from civil, social and charitable organizations; respond to requests, coordinate reservations and preparation of gift certificates; Serve as hotel’s representative on major civic or community programs