Redcomm Indonesia, a renowned advertising agency, is currently seeking a skilled and passionate Copywriter to join our creative team. As a Copywriter, you will play a vital role in developing compelling and persuasive written content for a variety of advertising and marketing materials, such as print ads, television commercials, social media posts, and websites. You will collaborate closely with Art Directors, Graphic Designers, and Marketing Strategists to create impactful campaigns that effectively communicate our clients' brand messages. This is an exciting opportunity for a talented individual to contribute their creative writing skills to shape the success of our clients' campaigns.

Responsibilities

• Develop and create original and engaging concepts and copy for various advertising and marketing materials
• Collaborate with the creative team to brainstorm and develop creative strategies in line with client objectives
• Conduct thorough research on clients, products, competitors, and target audiences to ensure accurate and compelling messaging
• Write clear, concise, and persuasive copy that effectively communicates brand messages and drives desired action
• Proofread and edit all written content to ensure accuracy, grammar, and adherence to brand guidelines
• Collaborate with clients and other stakeholders to understand project requirements and incorporate feedback into final copy
• Stay up-to-date with industry trends and best practices in copywriting and advertising

• Bachelor's degree in English, Communications, Marketing, or a related field
• Proven experience as a Copywriter or similar role within an advertising agency
• Exceptional portfolio showcasing a range of creative and persuasive copywriting
• Ability to develop and execute creative concepts that align with client objectives
• Excellent command of the English language with strong grammar and editing skills
• Proficiency in conducting thorough research and understanding target audiences
• Highly creative thinking with the ability to generate unique and innovative ideas
• Strong attention to detail and ability to meet deadlines
• Excellent communication and collaboration skills

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered with the world's finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shapes the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets. Come join us now!

Why Join Us?

At LUXASIA, we believe there is beauty within every talent - that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?

Position Purpose:             

• To oversee, develop and leverage the performance of brand in Indonesia market. Specifically, to focus on developing brand image and positioning, sales turnover as well as profitability.
• The successful candidate is responsible for brand building initiatives in the local markets to establish a strong brand image and awareness to recruit and retain customers. She / he is responsible for the full spectrum of brand marketing (product management, media, ecommerce, PR, visual merchandising, launching new products as well as animating key pillars, etc...) with the objectives of growing the brand love and market share.
• Build Niche Beauty to be a leading and profitable luxury beauty brand in the market by developing an effective and dynamic local brand team and be a great yet collaborative partner across internal functions to deliver business goals, volumes and profit contribution, as well as with the principle to align business priorities and above-the-line activities with execution in-market.
• Full P&L responsibility to meet brand’s Budgets KPIs (Retail Sales, Net Sales, Expenses and OP), create a long-term business roadmap to establish Niche Beauty as a sustainable and profitable brand in the market.

Description of Duties:

Brand Marketing:

• Develop and implement product marketing plan in consistency by ensure all marketing collaterals online and offline, POSM, samples meant for the launches are well prepared and delivered accordingly for maximum impact and bring the
• Brand strategy to life and constantly explore new opportunities to win market share.
• Direct responsibility and accountability for building and managing budget plans, timely phasing of A&P management, forecast accuracy of products.
• Work collaborative with the brand partner and internal team to manage BTL & P&L by plan, coordinate, and measure the implementation of trade marketing activities such as consumer launch events, boutique/store activities and marketing support for campaigns.
• Cultivate the Brand passion by being a proactive partner and collaborator to internal and external team with timely reporting and feedback.
• Actively explore CRM opportunities, translate the CRM insights into marketing activities to drive customer recruitment, engagement, premiumization and loyalization.
• To work closely with Education & Sales team to develop and coordinate integrated marketing to create consumer-centric demand campaigns and activation which will generate positive and direct impact on sales.
• Constantly explore digital and social media platforms to create omni-channel strategy to expand reach.
• Be creative in PR and PR community’s engagement to steer our position.
• Perform market analysis to Identify, and align with the brand partner, on any consumer and market knowledge gaps, review key in-market data points on a regular basis (store surveys, sales reports etc) to monitor market growth or competitor threats, and to inform go-to-market plans and tactics.

Planning Function:

• Analyze market data and sales trend to set up annual budget, in terms of revenue, expenditures and profitability.
• Create and develop clear business strategies to achieve daily/monthly/yearly goals.
• Create and develop marketing plans as well as setting up clear indicators to measure the results of each activity.

Operational:

• Effectively execute marketing activities according to marketing calendar and to ensure the return of investment.
• Set up sales target, periodic sales forecast and must ensure the expected sales outcome is achieved.
• Construct monthly sales report that summarizes sales achievement, marketing activities updates and competitive landscape for submission to principal.
• Manage, control, and implement optimum merchandising in accordance with brand guidelines.
• Explore, prospect, and manage consumer data, encouraging engagement programs to maintain long run goals.

Liaison:

• Liaise with respective principal in bringing a consistent brand image & marketing programs i.e. marketing campaign, product launch, PR event, etc.
• Liaise with respective government institutions to ensure that all practices comply to regulation.
• Liaise with local partners and ensure business milestones and SOPs are in place.

Job Requirement (Knowledge & Skill):

• At least 8 years’ experience in related field, with 5 years as brand manager in beauty backgrounds
• Strong creative, analytical, communication and organization skills
• Possess a degree in business, marketing or a related degree. Preferably Brand Managers also hold an advanced degree
• Have background of retail sales, inventory management, marketing and brand management
• Have a good handle on consumer and market insights, including the ability to analyze market data, and he or she may be tasked with conducting consumer research

Key Results / Measures:

• Sales achievement & sales growth
• Brand profitability
• Inventory management: stock holding, excess & obsolescence
• Number of valid consumer database 
• Consumer engagement index & program
• Number of marketing activities execution and effectiveness
• Visual merchandising execution

The candidate is required to demonstrate sensible business acumen to plan sales campaigns & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, and marketing tools usage such as but not limited to: email, SMS/whatsapp marketing. Well knowledge of optimization and marketing tools [Insider, Mailchimp, etc], relevant experience within fintech and or P2P companies will be a plus.

Job description:

• Develop and oversee overall performance marketing strategy
• Create strategy and optimization for Google Ad campaigns (SEM)
• Create strategy and optimization for Social Ads ( Facebook, Instagram and Tiktok Ads)
• Ensure top organic search ranking positions (SEO)
• Regularly review and optimize all advertising campaigns for positive ROAS (Return of Ads Spend)
• Supervise the paid listings on third party websites and media partners
• Develop and oversee email marketing and marketing automation strategy
• Create strategy and optimization for email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
• Supervise all performance tracker and measure all marketing campaigns
• Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
• Conduct regular conversion rate optimization audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets

• Up to 5 years of experience as Project Manager, Digital marketing, Campaign Planner, Product Marketing, or other relevant roles
• Proficient in spoken and written English
• Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights. 
• Proficient with digital marketing tools i.e. mailchimp, mix panel, insider sms tools, etc
• Google Ads Search and Display certified
• GAIQ certified
• Google Tag Manager
• Strong proven track record for managing millions in ad spend
• Email marketing platforms
• Self-driven
• Degree in Marketing communications or equivalent
• Past relevant experience in the Financial industry/fintech is highly valued

Preferred characteristics: 

• Detail-oriented without missing the big picture; 
• Able to process, synthesize and derive an actionable conclusion from big data; 
• Excellent project management skills and keeping on top of matters, including data crunching and generating data driven business recommendation;
• Sensible business acumen and an entrepreneurial mindset; performance marketing and or product marketing strategy experience a plus
• Able to become an excellent individual contributor as well as a reliable team player.
• Excellent relational ability; stakeholder management aptitude from mid to senior level across division and functions.

• Collaborate closely with a more senior member of the research team to support the review of reports.
• Act as a valuable sounding board for fellow researchers throughout the project.
• Participate actively alongside researchers in discussions with other teams while prioritizing accurate documentation (e.g., note taking, screen recording).
• Assist in organizing logistics for outreach research fieldwork sessions.
• Ensure strict adherence to project compliance requirements, including incentive management and project documentation.

• A minimum of 1 year of experience as a writer or in the research industry is preferred. Fresh graduates are also encouraged to apply.
• Graduation from English literature or humanities is a plus.
• Must possess a high level of diligence, attention to detail, and quick response time.
• Ability to work remotely with a strong sense of responsibility.
• Ability to take initiative and deliver results.
• Excitement for a fast-paced working environment and comfortable dealing with ambiguity.
• Excellent communication skills in both English and Indonesian.
• Proficiency in written English and Indonesian is required.
• Residing in Jabodetabek is required.

At Moladin, we want to create impact and value by providing an amazing product experience. Product is at the core of our company. We want to build a simple and intuitive app, yet evolving to remain highly relevant for our users as well as business. As a UX Writer, you will be in charge of designing the communication throughout our digital products by collaborating with product management, engineering, and data teams. Collaborating with product designers, you will navigate the end-to-end design process, from understanding and defining the problem scoping, translating it to a copy/communication intent, exploring the alternatives of copy solutions, gathering necessary feedback for the proposed solutions, handover to the development team, safeguarding the copy implementation, and tracking the performance of the copy design. You will initiate necessary processes on your own and demonstrate strong practices in expected design competencies with minimal supervision while helping mentor other more junior writers to elevate their crafts as well.

Responsibilities

• Work with product designers and product managers to translate user needs and business requirements into a high quality design solution that drives great outcomes and impact.
• Ensure smooth users experience and clear understanding throughout Moladin digital products and systems by facilitating user navigation, onboarding, promos, notifications, error messages, instruction and education material regarding Moladin products through high quality copies.
• Gather necessary data and contextual information with the most appropriate methods to identify user problems or to inform the copy decisions, and come up with creative solutions for the intended problems based on the premises from user research insights, business requirements, technical constraints, etc. 
• Create, craft, and deliver high quality copies that clearly communicate our design intention, incorporating Moladin's vision, tone of voice, and overall language and copywriting guidelines across products, as well as providing support documents such as release notes. 
• Gather necessary feedback from the users and stakeholders to narrow down the copy solution alternatives and inform the copy decision.
• Ensure the quality of the copies by conducting final edits and audits, and safeguard the implementation of copywriting in the developed products. 
• Build relationships with the product management, business, and engineering teams to better influence the communication design direction.  Adapt to these stakeholder's feedback, and be ready to challenge an idea whenever necessary.
• Collaborate with cross-functional teams consisting of research, legal, and marketing to better understand our users and business needs. 
• Work together with other UX Writers from different tribes to maintain copy consistency and quality across products, as well as contribute to creating, maintaining, improving and utilizing language and copy guideline documents.
• Create proper design documentation for each design project to store and easily share context.  
• Mentor at least one of the junior writers to help ensure the growth in our team qualities.

• 3 – 5 years of experience as a UX Writer / Product Copywriter in product digital industries. 
• Passionate about crafting clear communication for B2B products and systems. Being experienced in the Financing industry will be highly preferred, however having interest in learning about the Financing industry and all its terms will be a plus point. 
• A portfolio that showcases high quality UX copywriting works (and its application of copywriting fundamentals, interaction design principles and human-centered design methodology), as well as evidence of performing in a multidisciplinary design, business, and tech team.
• Ability to understand the identified problem and to dissect it down to the root cause, in order to understand the appropriate solutions.
• Ability to draw insights from both qualitative & quantitative data, and further identify problem areas to work on.
• Advanced skills and knowledge in product design with extensive and demonstrated expertise in effective communication design, information architecture and hierarchy, and interaction design.
• Independence in navigating the end-to-end design process, from defining the design intent and problem scoping, exploring the alternatives of solutions, gathering necessary feedback for the proposed solution, handover to the development team, and tracking the performance of the released solutions.
• Experience in managing expectations of internal and external stakeholders, as well as the ability to form consensus across a broad, fast-moving organization through excellent communication and interpersonal skills (including: negotiation, constructive feedback, presentation, managing expectations, and resolving conflicts).
• Excellent communication skills in both English and Indonesian.
• Ability to adapt and thrive in a fast-paced, high pressure, high ambiguity environment, and ability to manage multiple projects simultaneously.

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our client, a leading retail company, is seeking a highly experienced and strategic Director of Marketing to join their team. As the Director of Marketing, you will be responsible for developing and implementing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth, Paid Ads performance. You will also be responsible for overseeing paid advertising campaigns and ensuring the creation of compelling marketing assets that resonate with our target audience.

Responsibilities:

• Develop and implement effective paid advertising strategies across various digital platforms, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Monitor, analyze, and optimize paid campaigns to achieve maximum ROI and meet key performance indicators.
• Lead the development of marketing collateral, including graphics, videos, and written content, ensuring alignment with brand guidelines.
• Oversee the creation of engaging and visually appealing assets for use in various marketing channels, such as social media, email campaigns, website, and more.
• Work closely with creative teams, copywriters, and external agencies to produce high-quality marketing materials.
• Develop and execute the overall marketing strategy and plan to achieve business objectives
• Lead brand positioning, messaging, and creative development initiatives
• Implement and optimize marketing campaigns across various channels, including digital, social media, email, and traditional advertising
• Manage marketing budget and allocate resources effectively
• Analyze market trends, customer insights, and competitor activity to identify growth opportunities
• Collaborate with cross-functional teams including product, sales, and operations to drive integrated marketing initiatives

Requirements:

• 10+ years of marketing experience, with a focus on retail or consumer goods industry

• Proven track record of developing and executing successful marketing strategies
• In-depth knowledge of marketing principles, tactics, and best practices
• Excellent leadership and management skills
• Strong analytical and problem-solving abilities
• Exceptional communication and presentation skills
• Ability to work in a fast-paced, dynamic environment
• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)
• Creative Vision to direct / lead experiments on new assets
• Paid Ads Experience
• Analytical Skill to review and challenge team's initiative

• Competitive Salary in US$
• Work From Anywhere
• Time flexibility (outcome-oriented)
• Oversea Exposure

About Us

Love, Bonito is the leading vertically integrated, omni-channel womenswear brand in Southeast Asia today. Officially founded in 2010, we have grown to over 300 people strong and are proudly headquartered in Singapore with an omni-channel presence in Indonesia, Malaysia, and a retail franchise in Cambodia. In addition, we ship internationally to 19 countries including Australia, Brunei, Cambodia, Canada, China, Hong Kong SAR China, Indonesia, Japan, Macao SAR China, Malaysia, Myanmar, New Zealand, Philippines, Saudi Arabia, Singapore, South Korea, Taiwan (Republic of China), United Arab Emirates, United States of America, and Vietnam.

We recently clinched US$50million for our Series C funding and have plans to venture deeper into and beyond fashion, to be a true life partner for the everyday Asian woman.

The Team

The Love, Bonito team is made up of a passionate, dynamic, innovative, and fun-loving pool of individuals! From fashion-lovers, savvy marketers to tech whizzes, we have a diverse team of talent with one unified focus - our customer, the everyday Asian woman. She is at the heart of everything we do and we pride ourselves in always taking an innovative, data-centric yet thoughtful approach in creating the right experiences, products, and content for her. With big dreams and a grand mission, we’re looking for great like-minded people to join us - people who are as passionate, fearless, and entrepreneurial.

If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!

Main Responsibilities for Sales Assistant (Brand Pixie)

• Assist in providing the best customer experience, including speaking to guests and offering advice on color, fit, and silhouette to best suit their needs.
• Provide a seamless shopping experience and ensure that all merchandise are available in all colors, sizes, and quantities on the floor.

• Prepare and upkeep a clean shopping environment on the floor and at the fitting rooms.

• Receiving and processing new stock, replenishments, returns, damages, and transfers, as well as support all stocktake exercises.
• Cashiering duties using the POS system to process payments.

Requirements & Qualifications :

• Female, minimum 18 years old (students are welcome!)
• Good working knowledge of Ms. Word, Excel, Google Drive, and POS payment system.
• Ability to communicate in English is preferred (expected to have foreign tourists in our store!).
• Able to represent Love, Bonito’s unique proposition.
• Able to get things done effectively and professionally.
• Trustworthy and take a great responsibility in fulfilling all the tasks given.
• Able to work both independently and collaboratively with various teams.
• Able for work duration of 6 months, with minimum 30 & maximum 40 hours per week.
• Have to work at least 1 day on weekend.

What You Should Be :

• A strong people-person! You are not afraid of approaching strangers and striking a genuine conversation, and guests aren't afraid to approach you either!
• A customer-centric mindset - always thinking of the customer first!
• Fun, positive, charismatic and a good team player
• Able to relate to our mission of empowering women through style, and have a strong personal sense of style and fashion.
• A self-starter, proactive, initiative, creative, and hands-on approach. Get it done right, and fast!
• Ability to multitask and work under pressure!
• Excellent time-management and analytical skills
• Sensitive to and have the ability to recognize the customers’ needs and wants

• Salary up to IDR 800k/week
• Get special discount for all LB products!
• Gain real life working experience in retail industry

Redcomm Indonesia, a leading advertising agency, is seeking an experienced and creative Art Director to join our dynamic team. As the Art Director, you will play a key role in conceptualizing and executing visual designs and strategies that effectively communicate our clients' brand messages. You will collaborate with our creative team, including copywriters, graphic designers, and marketing strategists, to develop innovative and impactful advertising campaigns across various media platforms. This is an excellent opportunity for a talented and ambitious individual to showcase their artistic skills and make a significant impact on our clients' brands.

Responsibilities

• Develop and supervise the overall artistic direction and visual elements of advertising campaigns
• Collaborate with copywriters, graphic designers, and other team members to develop creative concepts and designs
• Conduct market research and stay updated on industry trends to ensure innovative and effective visual communication
• Create and present storyboards, mood boards, and other visual aids to demonstrate creative concepts to clients
• Direct and oversee photoshoots, video shoots, and editing processes to ensure high-quality and impactful final products
• Provide creative guidance and feedback to the creative team throughout the project lifecycle
• Ensure all creative deliverables meet the clients' objectives and brand guidelines

• Bachelor's degree in fine arts, graphic design, or a related field
• Proven experience as an Art Director or in a similar creative role within an advertising agency
• Strong portfolio showcasing creative and innovative visual designs
• In-depth knowledge of visual communication principles, typography, color theory, and layout design
• Proficiency in industry-standard design software, such as Adobe Creative Suite
• Excellent leadership and project management skills
• Exceptional attention to detail and ability to meet tight deadlines
• Strong communication and presentation abilities