Total 4 marketing executive job vacancies in Others category in Indonesia

Job Summary:

Brand Activation Executive will play a role in driving engagement and visibility for Sampoerna Academy and Sampoerna University through dynamic event planning and execution. This position involves developing and implementing innovative brand activation strategies to enhance the institution's reputation and attract prospective students. 

Main Duties & Responsibilities.

• Coordination with stakeholders (Academic & Sales Team)
• Coordination with Channel Marketing Team
• Brand Performance monitoring & analysis
• Execute Brand Project / Initiative

Job Summary:

The Brand Executive for Sampoerna University is a pivotal role responsible for shaping and executing marketing strategies that drive brand recognition and business growth. This position involves developing comprehensive go-to-market strategies, monitoring brand performance, and leading initiatives to enhance the university's market presence. The Brand Executive will ensure that all marketing activities are aligned with the university’s strategic goals and brand vision.

• Strategy Development:
• • Develop and implement comprehensive go-to-market strategies for the Sampoerna University business unit.
  • Design and execute marketing plans that drive brand awareness and align with business objectives.
• Performance Monitoring:
• • Track, analyze, and report on brand metrics to measure the effectiveness of marketing campaigns and activities (MQL/Student Body)
  • Adjust strategies based on performance data to enhance brand impact and achieve business goals.
• Brand Enhancement:
• • Lead initiatives to increase brand recognition and strengthen the university's market position.
  • Develop creative campaigns and promotional activities that resonate with target audiences.
• Cross-Functional Collaboration:
• • Work closely with Sales, Faculty and all SU-related departments to align marketing activities with strategic objectives.
  • Collaborate with channel marketing teams to drive impactful outcomes and ensure cohesive execution of marketing plans.
• Campaign Management:
• • Oversee the execution of marketing campaigns from concept through delivery, ensuring alignment with brand standards and business goals.
  • Coordinate with external vendors and agencies as needed to support campaign efforts.

This role will be at the forefront of our marketing endeavors, overseeing the largest team in the department. This role involves leading both the channel marketing and creative teams to new heights, focusing on effective and efficient strategies that culminate in exceptional execution. Channel Marketing Manager at PSF are the multi-faceted marketing efforts, overseeing a dynamic team responsible for Social Media, Communication, Customer Service, PR, Website Management, Digital Marketing, and Creative initiatives. This leadership role requires a strategic visionary who can seamlessly align these channels to drive brand cohesion and business growth.

This position will play a crucial role in managing both offline and online channels, ensuring a seamless integration of our marketing efforts. From traditional channels to the ever-evolving digital landscape, the Channel Marketing Manager will be responsible for navigating and optimizing strategies to maximize our reach and impact. An essential aspect of this role is the ability to translate the Brand Brief into a comprehensive go-to-market strategy. The Channel Marketing Manager should possess a keen understanding of our brand identity and seamlessly integrate it into all marketing channels, fostering consistency and resonance with our target audience.

Essential Duties:

Strategic Channel Management:

• Develop and implement holistic channel marketing strategies aligned with overall business goals.
• Oversee and optimize the performance of Social Media, Communication, Customer Service, PR, Website, Digital Marketing, and Creative teams.

Cross-Functional Collaboration:

• Foster collaboration between diverse teams to ensure a unified approach to brand messaging and customer experiences.
• Work closely with leaders from each channel to drive synergy and maximize the impact of integrated campaigns.

Brand Communication:

• Derive and implement Brand Communication strategies across all channels.
• Ensure consistent and compelling brand messaging in every communication touchpoint.

Customer Experience Management:

• Lead the Customer Service team to deliver exceptional and seamless customer experiences.
• Use customer feedback to inform and enhance marketing strategies.

PR and Media Relations:

• Develop and execute PR strategies to enhance brand visibility and reputation.
• Cultivate and maintain relationships with media outlets and influencers.

Website Management:

• Oversee the maintenance and optimization of the company website.
• Collaborate with the Web Team to ensure a user-friendly and engaging online presence.

Digital Marketing Strategy:

• Drive digital marketing initiatives across various platforms.
• Collaborate with the Digital Marketing team to optimize campaigns and enhance online visibility.

Creative Direction:

• Lead the Creative team to develop compelling visuals and content for marketing campaigns.
• Ensure alignment with brand guidelines and campaign objectives.

CRM Strategy and Execution

• Develop and implement CRM strategies to meet business objectives.
• Utilize CRM platform to create, manage, and optimize multi-channel marketing campaigns.
• Segment customer data to personalize and target communications effectively

Campaign Management:

• Design and execute automated workflows, email campaigns, web push
  notifications, Whatsapp campaigns, etc.
• Monitor and analyze campaign performance, adjusting tactics as needed to
  improve results.
• Coordinate with marketing, sales, and academic teams to align CRM activities
  with broader marketing initiatives.

Customer Data Management:

• Ensure the accuracy and integrity of customer data within the CRM system.
• Implement data enrichment strategies to enhance customer profiles.
• Conduct regular data audits and cleanups to maintain data quality

Analytics and Reporting:

• Track key performance indicators (KPIs) to measure the success of CRM
  initiatives.
• Generate reports and insights to inform decision-making and strategy
  adjustments.
• Utilize A/B testing to refine and improve campaign effectiveness.

Customer Engagement and Retention:

• Develop and implement initiatives to enhance customer retention.
• Analyze customer feedback and behavior to identify opportunities for improving
  customer experience.
• Collaborate with customer service teams to address customer issues and
  enhance satisfaction.

System Maintenance and Optimization:

• Ensure the CRM system is configured correctly and operating efficiently.
• Stay updated on the latest CRM trends and technologies to recommend
  improvements