Total 2 job vacancies by AccorHotel

The Marketing Communication Manager supports the marketing and communications strategies for Mercure Serpong Alam Sutera, helping enhance the hotel's brand image, reach target audiences, and increase bookings and guest engagement. This role works closely with the Marketing Communication Manager to implement campaigns, manage digital channels, oversee content creation, and build relationships with media, influencers, and other relevant partners. Key focus areas include social media, content marketing, email campaigns, public relations, and guest communication.

• Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages) 

• Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels 

• Manage all marketing/promotional/sales collateral development/production both on and off line 

• Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods 

• Liaise with the regional Communications team to maximize communications exposure 

• Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand 

• To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI 

• Drive the marketing and communication (internal and external) of the Hotels CSR commitments 

• Ensure that Accor Loyalty Program is robustly promoted in the hotel and champion a loyalty culture  

• Ensure the hotel Accor Loyalty recognition program is followed and according to the brand promise 

• To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected) 

• In conjunction with the Director of Revenue manage country, regional and global partnership opportunities with airlines and financial institutions. 

• Effectively manage the hotel’s content and images through conducting regular website audits 

• Manage the hotels’ website – traffic and revenue generation, promotional content display  

• Manage the hotel email database and e communication activity  

• Manage online advertising for the hotel (display banners, SEM/PPC etc)  

• Manage the online promotion of  buy-outs and food and beverage activity at the hotel  

• Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Instagram etc) and develop social networks 

• Monitor various media for positive and negative comments and discussions about the Hotel (Trip-advisor, Blogs, Forums). Take part in conversations and answer comments as a mediator 

• Report to appropriate parties negative comments and discussions 

• Identify threats and opportunities in user generated content surrounding our Hotel 

• Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies 

• Be fully aware and up-to-date  with the brands audit criteria