Develop and Execute Digital Marketing Strategies:Create and implement integrated digital marketing strategies to drive business objectives (brand awar..
Develop and Execute Digital Marketing Strategies:
Create and implement integrated digital marketing strategies to drive business objectives (brand awareness, lead generation, sales, etc.).
Analyze customer insights and market trends to develop targeted campaigns.
Monitor and optimize digital marketing strategies for maximum ROI.
Campaign Management & Optimization:
Lead and manage paid advertising campaigns across platforms (Google Ads, Facebook, LinkedIn, etc.), focusing on budget optimization, audience targeting, and ad copy creation.
Develop SEO strategies to improve organic search rankings and increase web traffic.
Plan, create, and execute email marketing campaigns, ensuring high open and conversion rates.
Content Strategy & Execution:
Work with content teams to develop engaging content for blogs, social media, videos, and website copy.
Oversee content calendar creation and ensure content aligns with overall marketing strategy and brand guidelines.
Analytics and Reporting:
Analyze and report on the performance of digital marketing campaigns (using tools like Google Analytics, SEMrush, HubSpot, etc.).
Use insights and data to make informed decisions and optimize ongoing campaigns.
Track key performance indicators (KPIs), including conversion rates, click-through rates (CTR), ROI, and customer acquisition costs (CAC).
Cross-functional Collaboration:
Collaborate with internal teams, such as sales, product, and design, to ensure alignment of marketing efforts with broader business goals.
Work with external agencies or freelancers when necessary to execute campaigns or develop creative assets.
Stay Updated on Industry Trends:
Stay current with digital marketing trends, tools, and best practices to maintain a competitive edge.
Experiment with new marketing techniques and strategies to drive innovation.
Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales budget, forecasts and other reports as ..
Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales budget, forecasts and other reports as directed/required
Analyze monthly P&L and month-end reports, identify deviation from business plan goals
Work with Finance and team in preparation and management of the department’s budget and financial forecasts
Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department
Conduct daily briefing with department on current key activities
Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the resort
Survey, review and analyze competition, customer needs and comments in order to be proactive and adapt with business intelligence
Determine the effectiveness of existing programs and develop new strategies
Manage/direct all advertising, public relations and promotional activities
Actively participates in sales presentations, property tours and customer meetings
Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary
Participate in community and professional organizations to maintain high visibility and promote a positive image
Optimizes hotel and corporate pricing strategies through definition and management of BAR levels, stay restrictions and other tactics, which are congr..
Optimizes hotel and corporate pricing strategies through definition and management of BAR levels, stay restrictions and other tactics, which are congruent with demand factors and which are managed through all distribution channels
Maintain rates which promote integrity and which protect the relationships with long term customers
Work with Revenue Management Team to determine effective and engaging rate offers (packages) which are then offered in to the right customer in the right channel
Monitors transient, group and tour booking pace in order to determine pricing and availability controls for all reservation distribution sources. Discusses and implements changes in distribution plan accordingly
Completes all rooms and revenue forecasting to accurately project unconstrained demand
Ensure that appropriate overrides are in place, special events are accurately loaded in the system
Plan for outlet budget and review forecast on revenue and expenditure on monthly basicAnalyze and submit month-end reports and identify deviation from..
Plan for outlet budget and review forecast on revenue and expenditure on monthly basic
Analyze and submit month-end reports and identify deviation from business plan goals
Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the outlet
Plan, implement and measure profit enhancement programs by working with the kitchen & Marketing Department. Prepare & submit post-mortem promotion report to F&B Manager upon completion of promotion
Implement and maintain control measures to ensure that food & beverage costs, productivity, labour costs and operating supply costs for the outlet is in line with budget
Outlet Operation
Conduct departmental daily briefings to ensure that all pertinent information is well received by team members
Supervise team members to ensure that all tasks assigned/required in the outlet are carried out on time and according to instruction and departmental standards
Build a good relationship with guests or regular patrons. Try to remember individual patron’s names and their preferences to extend a personalized service
Handle guests’ complaints and comments tactfully and efficiently
Handle all administration work pertaining to cashier/bar operation requirement and company’s policies
Maintain department communication logbook and updated notice board
Check the supply of equipment/stock level and ensure that there is no shortage of items which have impact on the operation and guests
Check the outlet/back of the house cleanliness to ensure that it is in compliant with F&B sanitation and hygiene rules and regulations
Maintain complete knowledge of all food & beverage services, contents & preparation methods, outlets and hotel services/features
Ensure that health, safety and security procedures are in place in the outlet
Attend all briefings, meetings and trainings as assigned by management
Perform proper handover and communication to the next shift
Assist other food & beverage outlets with their operations during peak times or when required
