Total 3 brand executive job vacancies in Indonesia

Job Summary:

Brand Activation Executive will play a role in driving engagement and visibility for Sampoerna Academy and Sampoerna University through dynamic event planning and execution. This position involves developing and implementing innovative brand activation strategies to enhance the institution's reputation and attract prospective students. 

Main Duties & Responsibilities.

• Coordination with stakeholders (Academic & Sales Team)
• Coordination with Channel Marketing Team
• Brand Performance monitoring & analysis
• Execute Brand Project / Initiative

Job Summary:

The Brand Executive for Sampoerna University is a pivotal role responsible for shaping and executing marketing strategies that drive brand recognition and business growth. This position involves developing comprehensive go-to-market strategies, monitoring brand performance, and leading initiatives to enhance the university's market presence. The Brand Executive will ensure that all marketing activities are aligned with the university’s strategic goals and brand vision.

• Strategy Development:
• • Develop and implement comprehensive go-to-market strategies for the Sampoerna University business unit.
  • Design and execute marketing plans that drive brand awareness and align with business objectives.
• Performance Monitoring:
• • Track, analyze, and report on brand metrics to measure the effectiveness of marketing campaigns and activities (MQL/Student Body)
  • Adjust strategies based on performance data to enhance brand impact and achieve business goals.
• Brand Enhancement:
• • Lead initiatives to increase brand recognition and strengthen the university's market position.
  • Develop creative campaigns and promotional activities that resonate with target audiences.
• Cross-Functional Collaboration:
• • Work closely with Sales, Faculty and all SU-related departments to align marketing activities with strategic objectives.
  • Collaborate with channel marketing teams to drive impactful outcomes and ensure cohesive execution of marketing plans.
• Campaign Management:
• • Oversee the execution of marketing campaigns from concept through delivery, ensuring alignment with brand standards and business goals.
  • Coordinate with external vendors and agencies as needed to support campaign efforts.

CRM Strategy and Execution

• Develop and implement CRM strategies to meet business objectives.
• Utilize CRM platform to create, manage, and optimize multi-channel marketing campaigns.
• Segment customer data to personalize and target communications effectively

Campaign Management:

• Design and execute automated workflows, email campaigns, web push
  notifications, Whatsapp campaigns, etc.
• Monitor and analyze campaign performance, adjusting tactics as needed to
  improve results.
• Coordinate with marketing, sales, and academic teams to align CRM activities
  with broader marketing initiatives.

Customer Data Management:

• Ensure the accuracy and integrity of customer data within the CRM system.
• Implement data enrichment strategies to enhance customer profiles.
• Conduct regular data audits and cleanups to maintain data quality

Analytics and Reporting:

• Track key performance indicators (KPIs) to measure the success of CRM
  initiatives.
• Generate reports and insights to inform decision-making and strategy
  adjustments.
• Utilize A/B testing to refine and improve campaign effectiveness.

Customer Engagement and Retention:

• Develop and implement initiatives to enhance customer retention.
• Analyze customer feedback and behavior to identify opportunities for improving
  customer experience.
• Collaborate with customer service teams to address customer issues and
  enhance satisfaction.

System Maintenance and Optimization:

• Ensure the CRM system is configured correctly and operating efficiently.
• Stay updated on the latest CRM trends and technologies to recommend
  improvements