Total 5 job vacancies by AccorHotel

The Marketing Communication Manager supports the marketing and communications strategies for Mercure Serpong Alam Sutera, helping enhance the hotel's brand image, reach target audiences, and increase bookings and guest engagement. This role works closely with the Marketing Communication Manager to implement campaigns, manage digital channels, oversee content creation, and build relationships with media, influencers, and other relevant partners. Key focus areas include social media, content marketing, email campaigns, public relations, and guest communication.

• Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages) 

• Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels 

• Manage all marketing/promotional/sales collateral development/production both on and off line 

• Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods 

• Liaise with the regional Communications team to maximize communications exposure 

• Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand 

• To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI 

• Drive the marketing and communication (internal and external) of the Hotels CSR commitments 

• Ensure that Accor Loyalty Program is robustly promoted in the hotel and champion a loyalty culture  

• Ensure the hotel Accor Loyalty recognition program is followed and according to the brand promise 

• To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected) 

• In conjunction with the Director of Revenue manage country, regional and global partnership opportunities with airlines and financial institutions. 

• Effectively manage the hotel’s content and images through conducting regular website audits 

• Manage the hotels’ website – traffic and revenue generation, promotional content display  

• Manage the hotel email database and e communication activity  

• Manage online advertising for the hotel (display banners, SEM/PPC etc)  

• Manage the online promotion of  buy-outs and food and beverage activity at the hotel  

• Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Instagram etc) and develop social networks 

• Monitor various media for positive and negative comments and discussions about the Hotel (Trip-advisor, Blogs, Forums). Take part in conversations and answer comments as a mediator 

• Report to appropriate parties negative comments and discussions 

• Identify threats and opportunities in user generated content surrounding our Hotel 

• Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies 

• Be fully aware and up-to-date  with the brands audit criteria 

Marketing & Communication

• Maintain good working relationships with local and international media

• Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors

• Execute media placements for hotel through news releases and personal contacts

• Develop business and leisure travel promotions; release to press and/or target audience

• Explore valuable media trades where appropriate

• Serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media, especially during crisis situations

• Maintain photo/electronic library of hotel Executive Committee and all other aspects of hotel

• Maintain and update hotel’s website

Summary of Responsibilities:

Reporting to Director of Sales and working closely with Food & Beverage Manager, responsibilities and essential job functions include but are not limited to the following: 

• Consistently offer professional, friendly and engaging service to the Revenue,
• Responsible for planning, promotion and managing all Wedding and Social events
• Receive and convert incoming inquiries to achieve targets and maximize revenue
• Seek opportunities to increase sales and conversions within the Team
• Manage an events schedule to maximize yield
• Focus on a consistently executed up-selling approach
• Be aware of trends and propose ideas to build the range and quality of Catering &Events, consistently wowing our guests with creative and innovative ideas
• Build strong relationships with customers and to fully understand their needs
• Arrange and carry out Hotel show rounds
• Ensure the complete administration and execution of all planned events to full satisfaction of client
• Maintain exceptional levels of guest service
• Ensure compliance of brand standards
• Evaluate guest satisfaction levels with a focus on continuous improvement
• Participate in hotel promotional activities.

The Social Media Manager is responsible for planning, developing, implementing and managing strategies and content for Raffles Jakarta social media accounts and website.

• Performing research on current benchmark trends and audience preferences
• Designing and implementing social media strategy to align with business goals
• Planning and developing social media campaigns as well as handle the communications to the brand team.
• Setting specific objectives and reporting on ROI
• Craft engaging & compelling content and being on top of the latest social media trends
• Utilize knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
• Monitor campaigns and analyzes data obtained
• Monitor SEO and web traffic metrics
• Establish relationships with social media influencers to develop a strong network