Total 8 job vacancies by LVMH

MISSION AND RESPONSABILITIES:

As a Field Coach Trainer your mission is to support and develop the retail team in delivering the client experience to the benefit of store business. Through local execution of corporate strategy, you will train and coach Beauty Advisors to become ambassadors & expert of Brand culture, values, and products. Being the Make Up Artist, you will represent Guerlain during workshop, masterclass and event in sharing knowledge and DNA of our creations. Your role is to partner up with Store Manager(s) to deliver the training path, enable retail teams to enhance client experience and develop skills to engage our client. You will spend about 90% of your time in stores between coaching, in-store training in small groups and events.

• COACHING & TRAINING: ELEVATE THE TEAM PERFORMANCE

➢ Lead a culture of in-store coaching, with a priority on Beauty Advisors according to their needs,
➢ You will observe interactions with clients on the floor and through active listening and questioning, you will coach individual team members to draw out their own solution to improve and develop,
➢ You will support BM / CM in building individual coaching plans after performing gap analysis of their teams, and in coaching their teams on selling skills,
➢ Provide on-going feedback to BM / CM on the performance/progress of individual team members,
➢ In collaboration with Retail and Training team, actively facilitate product training, including new launches, for store population. You will leverage on role play and on-the-floor coaching to enhance the benefits to the Client,
➢ Elevate team make up skills and confidence of the team by regularly monitoring the quality of their make up services as well as coaching them through on-counter coaching & practice, but also by sharing tips / tutorial on a monthly basis
➢ Conduct out of store make up training on new launches as well as latest trends in order to educate and elevate team skills and knowledge,
➢ Review Make up skills performance for each team member 3 to 4 times per year by doing assessment,
➢ Assist RTM in conducting out of store training on other categories and follow up on questions & coaching,
➢ In collaboration with SRM & RTM, identify potential Beauty Advisor to be groomed as expert and work on a clear roadmap to reach this objective,

• EVENT & ACTIVITIES: DRIVE AWARENESS & BRAND LOVE
➢ Represent Guerlain during private client event and provide best in class service to drive client engagement,
➢ Support & lead out of store and in store event to drive sales and share brand DNA to client,
➢ Animate the team of make-up expert to drive & accelerate quantity of services performed to customer,
➢ Create and engage a community of make up expert / fashion lovers to develop brand love & awareness,

• GENERAL DUTIES NOT RELATED TO TRAINING
➢ Act as a platform for sharing of experience / best practices among the stores on coaching initiatives/programs,
➢ Lead by example in terms of the company’s policies and procedures,
➢ Exemplary personal service and Guerlain grooming standards,

PURPOSE OF THE JOB

The incumbent is required to develop marketing initiatives for new product launches, grow brand awareness and market share. She will be responsible for product management (forecasting, timely product registration with FDA), CRM and E-retail.

MAIN RESPONSIBILITIES

Product Management

1. Forecasting

• Ensure accuracy of product forecast and timely submissions. (Measures: launch tracking)

1. Product Registration

• Ensure close liaison with Central Registration support team so that products can be launch in line with ASPAC launch date. (Measures: On shelf date)

1. Product Assortment

• Close monitoring of competitor’s product assortment and thereby identify our key priorities in Indonesia to gain market share. (Measures: monthly tracking)

1. Product Listing

• Work closely with sales team to ensure products are listed into key retailer’s assortment in a timely manner (measures: Retailer’s On shelf date)

1. Product Merchandising

• Work closely with merchandising team to ensure planograms are fully optimized and carrying the right assortment for each door (measures: presence rate)

1. Management on non-sellable items

• Sampling management: ensure the right mix of samples to help achieve business objective. Work closely with sales team to ensure the right guideline for sampling is disseminated and followed closely by BCs
• GWP/Gifts management: utilizing GWP to drive higher basket purchase and create buzz to drive traffic to store.

1. Pricing

• Review and analyze central’s recommendation of prices for new products. Ensure the pricing is competitive and in line with regional parity & local competitiveness. Review annual price increase with central team to ensure our prices stay competitive in the market.

CRM

1. Planning & Execution of CRM initiatives including Rollout of new communication platforms in Indonesia, Client EDM management and client events & reward programs. 
2. Identify opportunities and weakness; and take pro-active action on the following:
   • increase recruitment rate
   • retention for customers by developing trial and loyalty
   • improve cross-selling
   • improve on repurchase rate
3. Data analysis (through PowerBI reports and Datamart/WinCRM) and drilling to:
   • identify potential target market for key launches and events

E-Retail/ E-Commerce

1. Monitoring daily E-Commerce operation
2. Monthly reporting to Central HQ for E-Commerce business
3. Monthly Planning for E-Commerce: including animation, GWP & Samples usage

Brand Communication

1. Assist with timely PO issuing and invoice management for media agencies
2. Work with regional media team to execute media campaigns locally
3. Drive PR & KOL initiatives in Indonesia to achieve #1 PR dominance in market

KEY FIGURES

Budget management: F2 (Samples, Gifts, Animation Budgets)

Direct report: 3 (CRM & E-Commerce Manager, Assistant Product Manager, Assistant PR Manager)

KPIs:

• Market share (Beaute Research)
• Retail sales (Monthly retail sales report vs target)
• New launch performance tracking (sell-out vs sell-in & targets)
• CRM figures (Cross-sell rate, Average Age, repurchase rate, recruitment rate…)
• Earned media value results

Objective

To accelerate MAKE UP FOR EVER business and strengthen brand presence across all OMNI channel with effective strategies and implementation with right criteria to fit with our brand DNA and values.

In this position, the candidate will be involved in planning marketing strategies (product and PR) and implement good execution that helps to translate into sales. The candidate need to have a min. 2-3 years of experience in marketing scope and strong analytical in product performance – data management. A passion for beauty industry and excellent communication skills that fit to represent our brand positioning and DNA.

At MAKE UP FOR EVER, you can expect a challenging yet interesting working experience with an internationally well-known prestige beauty brand in Indonesia

The candidate also needs to demonstrate a positive work ethic and able to work closely with all functions and with external parties with strong drive and responsibility in handling his/her KPIs towards business – brand growth

Current MAKE UP FOR EVER OMNI channel 2024:

Boutique, Dept Store, Sephora & E-Commerce

Key Duties & Responsibilities

Develop integrated marketing campaigns (PR, social media, direct marketing, digital) to build MAKE UP FOR EVER brand desirability & strengthen positioning in Indonesia. Create awareness of the brand & build customer engagement that translated into Sales – business growth.

You will closely work with Regional team for marketing plan & execution. Creating & presenting business review, sales & campaign performance reports

Products:

• Merchandising allocation (Sellable, Tester, GWP) – forecasting from SG to ID based on assortment planning, store DOI and demand from retailers with clear product analysis vs demand/stock.
• Inventory management for healthy stocks and ability to identify stock issues and provide depletion plan (promo mechanics, exhibition, etc)
• Planning & execute retail monthly mechanic based on analytic sales trend, past performances, upcoming campaign. Do active monitor & tracking, give recommendation to manager and team regarding action plan on trade mechanics
• Good knowledge & actively alert with Beauty market – competitors – trend with good insights – recommendations for brand communication / key focus products action plan 
• On time preparation and execution for all trade related, liaise with other team on the implementation (POP, Voucher, and other visuals) with quality / standard of premium brand
• Support cross function departments for product queries

PR - Digital:

• Work closely with in-house & external agencies to translate / apply brand visual – assets towards tactical, with good eyes & detail on visual and brand premium positioning.
• Source Marketing opportunities through partnership with external parties & build relationship (Mall, Retailers, other brands)
• Generating and executing marketing campaigns across social media platforms such as Facebook, Instagram, Tiktok, Google with agencies. Analyse report provided by Agency and summarized the key metrics result into internal marketing report data
• Conduct market research, competitor review. Monitoring competitor activity and generating leads link for products
• Knowledge in organising Marketing & PR Event (in-store gathering, Product Launching, KOL/MUA gathering, Pop Up Store). Liaising with agency to maximise visibility & create impactful result
• Create post mortem reports on every Marketing activations with clear KPI result and qualitative insights to be presented to Internal & Regional team (PR Events, Make up workshop, and other activations)
• Build & maintain good relationship with KOL & Celebrity MUAs, able to represent the brand in all professional events/brand engagement with external parties
• Manage A&P given with right investment plan, clear KPI & ROI analysis. Campaign evaluation with quantitative & qualitative insights
• Actively update and expand the knowledge within PR & Digital environment. Initiate valuable insights that will help to further expand brand business and growth

Objective

To lead and grow MAKE UP FOR EVER OMNI business and strengthen brand presence with effective strategies and implementation that fits to brand DNA and values

Key Duties & Responsibilities

• Responsible for OMNI channel retail analysis dashboard and monitoring of Sales Performance data, provide monthly, quarterly an annual report

• Responsible managing stock assurance / replenishment all channel, product forecast and manage overall channel per DOI guidelines

• Identify and actively share valuable insights from retail data analysis across each channel to improve overall retail productivity by channel and defend Brand position in the market

• Support Retail Operational Audit Excellence, review and evaluate SOP implementation in store through CRM database and store audit together with RETAIL ops team

• Lead and closely monitor the implementation of all E-Commerce / digital projects including sales target, activation, promotional and performance

• Managing retailer relationship, conducting regular business Review with assigned retailer partners, and provide opportunity to grow store performance

• Work closely with all functions to manage NPD /campaign roll out in timely manner and actively assist trade promo implementation to boost brand growth and performance

MAIN RESPONSIBILITIES

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

1. DATA ANALYZING & MONITORING

• - Track & report CRM KPIs monthly to help sales team/training team and store managers be aware of their performance and action to take to achieve CRM goals.
• - Analyze data to develop new tactical mechanisms (e.g. Recruitment campaigns, repurchase campaigns) or CRM program improvements to achieve CRM goals.

2. DATABASE MANAGEMENT

- Work with Beauty Consultants and Retail team to ensure proper update of client information.

- Ensure proper client migration (POS assignment, BC assignment) should any changes such as store closure, store opening, transfer of BCs occur.

3. CLIENT COMMUNICATION / GIFTS MANAGMENT

- Execute communication campaigns which support overall brand goals as well as product launch/animation objectives.

- Oversee, implement, and track gifting and samples (gift and samples) which includes forecasting and proper allocation to stores.

4. CLIENT ENGAGEMENT EVENTS

- Execute instore client events to drive retention and increase overall client average spend.

- Initiate and run client events which can help to enhance client’s overall brand love.

- Work with product marketing team to communicate events that support the overall product campaign objective (e.g. recruit existing non-skin clients to skincare).

5. OTHERS

- Work on prospect recruitment through setting clear objectives with retail team for each animation.

- Work with Retail Team to ensure proper roll out of Dior Satisfaction Meter to all stores.

- Work with training team to ensure clear understanding by field team on Dior’s CRM program

- Ensure proper handling of customer complaints and service recovery.

- Launching CRM driven initiatives locally.

- Manage budget relating to CRM activities.

ECOMMERCE

1. BUSINESS PLANNING & ROLL OUTS

- Implement the E-Commerce strategy and development: In respect with the brand model, ensuring incubation of new businesses & brand growth in E-Commerce, in line with brand’s identity and objectives.

- Work with internal development teams to roll-out new tools on brand website to improve customer experience on site.

2. ECOMMERCE OPERATIONS

- Work with Ecommerce executive to ensure timely website updates & e-merchandising excellence

- Monitor and drive E-Commerce sales daily and ensure profitability

- Accurate daily sales forecasting with clear activation plan in collaboration with relevant teams (MKT, CRM, Media, PR etc.)

- Work with Ecommerce executive to ensure smooth daily operation from order placement to order delivery.

3. PERFORMANCE MEDIA

- Collaborate with media team to ensure media efficiency for performance media buys (SEM, DPA, Shopping Ads…)

4. OTHERS

- Manage E-Commerce campaign analysis and reporting to central and regional E-Commerce team as request.

PURPOSE OF THE JOB

The incumbent will be responsible for all CRM activities and Skincare product management for Indonesia. This includes analyzing, monitoring, implementing, and reporting on Dior's Customer Relationship Management programs and initiatives while continually striving to increase the efficiency of these programs to improve results. She/He will manage all matters related to Skincare product management, from forecasting, to pricing and campaign planning.

MAIN RESPONSIBILITIES

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

1. DATA ANALYZING & MONITORING

• - Track & report CRM KPIs monthly to help sales team/training team and store managers be aware of their performance and action to take to achieve CRM goals.
• - Analyze data to develop new tactical mechanisms (e.g. Recruitment campaigns, repurchase campaigns) or CRM program improvements to achieve CRM goals.

2. DATABASE MANAGEMENT

- Work with Beauty Consultants and Retail team to ensure proper update of client information.

- Ensure proper client migration (POS assignment, BC assignment) should any changes such as store closure, store opening, transfer of BCs occur.

3. CLIENT COMMUNICATION / GIFTS MANAGMENT

- Execute communication campaigns which support overall brand goals as well as product launch/animation objectives.

- Oversee, implement, and track gifting and samples (gift and samples) which includes forecasting and proper allocation to stores.

4. CLIENT ENGAGEMENT EVENTS

- Execute instore client events to drive retention and increase overall client average spend.

- Initiate and run client events which can help to enhance client’s overall brand love.

- Work with product marketing team to communicate events that support the overall product campaign objective (e.g. recruit existing non-skin clients to skincare).

5. OTHERS

- Work on prospect recruitment through setting clear objectives with retail team for each animation.

- Work with Retail Team to ensure proper roll out of Dior Satisfaction Meter to all stores.

- Work with training team to ensure clear understanding by field team on Dior’s CRM program

- Ensure proper handling of customer complaints and service recovery.

- Launching CRM driven initiatives locally.

- Manage budget relating to CRM activities.

PRODUCT MANAGEMENT

1. FORECASTING

- Ensure accuracy of product forecast and timely submissions for skincare including selling stocks, sampling and GWP elements.

2. PRODUCT ASSORTMENT

- Close monitoring of competitor’s skincare product assortment and thereby identify our key priorities in Indonesia to gain market share.

- Close management of PCD’s skincare assortment to ensure timely update of catalog and deactivation of discontinued items.

3. PRICING

- Review an analyze central’s recommendation of prices for skincare products. Ensure the pricing is competitive and in line with regional parity & local competitiveness.

- Review annual price increase with central team to ensure our prices stay competitive in the market.

4. CAMPAIGN MANAGEMENT

- Work with cross-function (CRM, Training, Retail etc) to develop 360 campaigns for all Skincare animations.

- Develop clear sampling and GWP strategies for skincare category

5. MEDIA

- Craft skincare media brief base on skincare objectives and work with internal media digital team to ensure proper execution & optimization of campaigns together with the help of agency.

JOBSCOPE

1. Field Coaching and Evaluation
2. Reporting and Tracking
3. Planning and Coordination
4. Coaching New & Existing Beauty Advisors Nationwide
5. Digital e-Learning

ROLES & RESPONSIBILITIES

1. To develop and motivate Beauty Advisors through coaching
2. Become a role model for perfect grooming
3. Able to bridge between head office and field team
4. able to deliver educational materials properly and correctly
5. Provide selling tips, link-selling skills for new and existing products to enhance sales performance.
6. To be active on the field to observe customer purchase behavior and interact with the Beauty Advisors and clients
7. To identify and provide feedback for future training needs.

The incumbent will be responsible for all CRM activities for Indonesia. This includes analyzing, monitoring, implementing, and reporting on Dior's Customer Relationship Management programs and initiatives while continually striving to increase the efficiency of these programs to improve results.

Main Responsibilities

DATA ANALYZING & MONITORING

• Track and report CRM KPIs monthly to help the sales team, training team, and store managers be aware of their performance and take action to achieve CRM goals.
• Analyze data to develop new tactical mechanisms (e.g. Recruitment campaigns, repurchase campaigns) or CRM program improvements to achieve CRM goals.

DATABASE MANAGEMENT

• Work with Beauty Consultants and Retail team to ensure proper update of client information.
• Ensure proper client migration (POS assignment, BC assignment) should any changes such as store closure, store opening, or transfer of BCs occur.

CLIENT COMMUNICATION / GIFTS MANAGMENT

• Execute communication campaigns that support overall brand goals and product launch/animation objectives.
• Oversee, implement, and track gifting and samples (gift and samples), including forecasting and proper allocation to stores.

CLIENT ENGAGEMENT EVENTS

• Execute in-store client events to drive retention and increase overall client average spend.
• Initiate and run client events, which can help to enhance clients’ overall brand love.
• Work with the product marketing team to communicate events that support the overall product campaign objective (e.g., recruit existing non-skin clients for skincare).

OTHERS

• Work on prospect recruitment through setting clear objectives with retail team for each animation.
• Work with Retail Team to ensure proper roll out of Dior Satisfaction Meter to all stores.
• Ensure proper handling of customer complaints and service recovery.
• Launching CRM driven initiatives locally.
• Manage budget relating to CRM activities.