Head of Business Marketing (Enterprise / B2B Segment)
Full-time
Manager
South Jakarta, South Jakarta City
3 months ago
Develop and implement comprehensive marketing strategies tailored to the enterprise business sector, focusing on customer acquisition, retention, and..
- Develop and implement comprehensive marketing strategies tailored to the enterprise business sector, focusing on customer acquisition, retention, and growth.
- Identify market trends, customer needs, and competitive landscape to inform marketing strategies.
- Align marketing initiatives with business goals and ensure they support overall revenue and profitability targets.
- Strengthen the organization's brand presence and reputation in the enterprise market
- Develop and communicate a compelling value proposition that differentiates the organization from competitors that resonate with target audiences, including C-level executives, IT decision-makers, and procurement leaders.
- Drive demand generation efforts through targeted marketing campaigns, including digital marketing, content marketing, events, and partnerships
- Implement lead nurturing programs to move prospects through the sales funnel, from awareness to conversion.
- Conduct market research and gather customer insights to inform marketing strategies and initiatives
- Utilize data and analytics to measure the effectiveness of marketing campaigns and make data-driven decisions
- Support alignment of marketing strategies with overall business objectives and participate in strategic planning and decision-making processes
- Min Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- Min. 6 years work experience in sales, marketing role, preferably within the enterprise market or B2B sector
- Effective Management Skill
- Extensive knowledge of digital marketing, content marketing, demand generation, and branding
- Strong leadership & excellent communication
- Strategic thinking and problem-solving skills, with a focus on innovation and continuous improvement
- Medical Check Up
- Medical Benefit
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