Total 6 job vacancies by Publicis Groupe

Responsibilities 

• Provide strategic counsel to clients and account team members. 
• Build and/or maintain client relationships at the highest standard of professionalism. 
• Must be pro-actively involved in current client activities; able to identify opportunities to organically grow business with current accounts; and able to identify potential risks and take appropriate action to retain or renew business. 
• Help clients demonstrate the value of PR within their own organizations. 
• Develop results-oriented strategic plans and lead ideation efforts to expand programs, resulting in maximum client satisfaction as well as in increasing agency revenues. 
• Mentor junior team members in the areas of strategic planning, editorial content development, ideation of content and media relations. 
• Prepare and manage client campaign budgets to keep costs within client's budget within agreed deliverables while ensuring that target agency revenues are met and that non-billable expenses are kept minimal. 

Cultivate and/or build new relationships with clients in order to grow new business efforts.

1. Data Strategy Development:

• Develop and execute a comprehensive data strategy aligned with business objectives.
• Identify opportunities for data collection and enrichment to enhance customer insights.
• Collaborate with cross-functional teams to ensure data strategy aligns with marketing, sales, and product goals.

2. Data Capture:

• Implement robust data capture mechanisms across various touchpoints (website, social media, events, etc.).
• Optimize data capture processes to ensure accuracy, completeness, and compliance with data privacy regulations.

3. Data Cleansing:

• Oversee data hygiene practices to maintain a clean and accurate CRM database.
• Implement automated processes for data validation, deduplication, and enrichment.

4. Data Segmentation:

• Utilize advanced segmentation techniques to categorize customers based on behavior, demographics, and preferences.
• Develop targeted messaging strategies for different customer segments to enhance engagement and conversion.

5. Data Implementation into Communication:

• Work closely with marketing and communication teams to integrate CRM data into campaigns and customer interactions.
• Personalize communication channels (email, SMS, etc.) based on customer insights to improve relevance and effectiveness.

6. Technical Expertise:

• Possess a strong understanding of CRM platforms (e.g., Salesforce, HubSpot, etc.) and related technologies.
• Collaborate with IT and data engineering teams to implement and optimize CRM systems and integrations.
• Provide technical guidance and support for data-related initiatives.

The Role of the Creative Group Head

The Creative group Head reports to the CD and is responsible for creative leadership of Publicis Groupe, you will work alongside the CDs.  This role is a senior creative role and as such the creative vision and influence of the Creative Group Head will be felt across the entire group.  (As the agency moves toward a more integrated way of working, this influence may become more formalized depending upon the interest/skill set of the Creative Group Head.)

Key Performance

Foster an environment in which great, effective work is (consistently) produced

• hands-on guidance of local teams (motivating, day-to-day coaching) toward development of effective, engaging creative solutions. Leads via coaching and sharing knowledge.  Communicates clearly.
• being a working creative as well, to set standards and ensure we deliver the highest quality when local teams are unable to do so (striking the right balance between control and motivation)
• be able to contribute strategically
• provide leadership toward the development of engaging, media neutral ideas that will inspire integrated programs across the business units in the agency (as the agency works toward a more integrated model).  Invest time in staying abreast of innovation in communication and championing new ideas in the agency.
• Develop a sense of “team” in the department – a drive to do better work but also have a sense of fun

Build the creative reputation of the agency…locally and regionally.

• Success at local, regional, international shows
• Gain local + regional PR exposure - working with agency management and local PR team. Improve client satisfaction scores through great work and client interaction.

• Managing and supervising overall end-to-end eCommerce activities for clients effectively
• Develop and implement e-commerce strategies: The e-commerce manager will be responsible for developing and implementing e-commerce strategies along with the e-commerce lead that aligns with the client's overall business objectives. This includes identifying target markets and developing marketing plans to drive traffic and sales.
• Manage media performance: Collaborate with the performance executive for implementation and optimization performance to the client. Manage the media performance of the e-commerce platform, ensuring that it is optimized for maximum ROI. This includes overseeing media planning, media buying, and media optimization.
• Analyse data and metrics: The e-commerce manager will analyze data and metrics to identify trends, measure performance, and make data-driven decisions. This includes tracking website traffic, sales, conversion rates, and customer behavior.
• Preparing, implementing, and monitoring media plans to be delivered on ROAS KPI. Creating performance reports on a weekly basis. Lead weekly meetings, monthly reviews, QBR, and quarterly as well as annual recommendations.
• Develop and execute marketing campaigns: Develop and execute marketing campaigns to drive traffic and sales on the website. This includes email marketing, social media marketing, and paid advertising, with a focus on media performance.
• Collaborate with cross-functional teams: The e-commerce manager will collaborate with cross-functional teams, including marketing, operations, and IT, to ensure that e-commerce initiatives are aligned with the company's overall business objectives. Collaborating with Pure Player to deliver ad and effective performance based upon client KPI
• Stay up to date with industry trends: Make recommendations for new initiatives or improvements to existing ones.
• Drive & lead new business pitches supported with the Ecomm Lead and GM Publicis Media for eCommerce sow.

• Develop a digital planning strategy.
• Translate strategy to proposal (digital media planning).
• Develop solid digital media proposals.
• Global ad hoc request, local ad hoc request, regular report (monthly/weekly).
• Establish good relationships with clients to ensure smooth operation.
• Overall account stewardship to ensure communication strategy and implementation are in sync with clients' business direction.
• Undertake key initiatives/business solutions in tandem with clients' goals, business objectives, and priorities.
• Maintain regular WIPs, dialogues, and reviews to ensure effective work processes.
• Improve and uphold agency evaluation.
• Understand the clients' digital guidelines and infrastructure.
• Groom team for digital planning knowledge; center for integration and evaluation of buying/reporting/optimization to build excellence benchmark for the overall team.
• Oversee implementation of back-end campaign tracking and analytics.

• Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
• Lead on day to day running of the account with clients & agency partners
• Drive relationships at the appropriate levels of our client organizations
• Help provide communication solutions that consider all potential appropriate routes, e.g. with a focus on performance media – paid search, programmatic, digital, social as well as offline media, web analytics, branded content, communications planning etc
• Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research concepts
• Manages the daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
• Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues
• Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships
• Assist in mentoring, and developing team members