(but are not limited to)

• Potential participation in strategy for and execute all local paid online acquisition efforts including:
  • Facebook, Twitter, Instagram ads
  • Search engine marketing (SEM)
  • Google Display Network (GDN) and other Banner ads
  • Affiliates
• Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
• Manage day to day workflow and setup for projects and campaigns across platforms
• Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
• Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
• Spearheading relations with account team working on common accounts to ensure alignment with clients
• Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones
• Innovating to improve performance, growth and profitability across all channels
• Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
• Share best practices with peers within group
• Accountability and full ownership for campaign performance and aligned KPIs
• Training and mentoring executives to take up implementations across platforms

• Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
• Lead on day to day running of the account with clients & agency partners
• Drive relationships at the appropriate levels of our client organizations
• Help provide communication solutions that consider all potential appropriate routes, e.g. with a focus on performance media – paid search, programmatic, digital, social as well as offline media, web analytics, branded content, communications planning etc
• Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research concepts
• Manages the daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
• Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues
• Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships
• Assist in mentoring, and developing team members

A LITTLE BIT ABOUT US:

Increasink provides a highly engaging branding consultation across various sectors, such as fashion, healthcare, retail, etc. Our team is fueled by the need to maximize the highest potential with the highest integrity to get the highest fulfillment. Started by a team of two in 2012, we are now trusted by national and international clients to answer their branding needs.

A LITTLE BIT ABOUT THE ROLE:

We are looking to hire a Social Media Specialist to manage social networks for top clients. The successful candidate will have a strong background in producing engaging and creative social media across planning, strategy, and media.

WHAT YOU WILL BE DOING:

• Be responsible for creating social media campaigns and content; from observing trends and references, brainstorming, and planning to execution (including schedule and post).
• Monitor and continuously improve social media analytics and provide reports and insights to optimize content and engagement strategies.
• Monitor and manage social media, including scheduling and publishing posts, responding to comments and messages, and engaging with the online community.
• Collaborate with other department teams to create and implement social media campaigns.
• Stay current with social media trends and implement innovative strategies to drive growth and engagement.

WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE:

• Excellent verbal and written communication skills.
• At least 1 year of experience in social media management.
• A willingness to learn new skills and keeping up with the pace of digital innovation
• Strong team player with a proactive attitude.
• Creative mindset with an eye for design and aesthetics.
• Strong analytical abilities to read, interpret, and utilize data and develop actionable points for optimization and/or experimentation.
• Digital marketing knowledge is a plus.
• Bachelor’s Degree in Communication or any related major.

We encourage you to apply if you are ready to make a significant impact and contribute to our exciting journey.

1. Design social media content in monthly basis for a Coworking Space as the brand/product, on platforms below:

• Instagram
• LinkedIn
• Facebook
• Website Content
• Email Campaigns
• Newsletters
• SEO articles
• Printed Collaterals: voucher, brochure, banner, etc

2. Create campaigns for B2B audience

3. Capture market segmentation of: corporations, multinational corporations, Japanese businesses

1. Have experience handling Social Media Content for +3 brands 
2. Have a Marketing Portfolio with innovative and various content topics
3. Have a unique, trendy, and innovative Copywriting skill
4. Experienced in designing social media content using Canva (or other design tools)
5. Have a good writing skill in English
6. Possess qualities of being professional, responsible to deadlines and discipline
7. It is a remote work, with 2 offline meetings/week at around 16:00-18:50 (location: Midplaza 2, Sudirman)

In this way, you’ll be making our hotel something special ...

• You’ll develop and implement a marketing strategy to increase sales and customer acquisition, improve customer retention, and maximize revenue from the hotel.
• You’ll establish Marketing & Communications programs that will benefit and support sales and Food & Beverage strategies and initiatives.
• You’ll develop and optimize digital marketing campaigns across various channels.
• You’ll identify and evaluate new marketing opportunities to increase direct internet traffic and drive online production.
• You’ll analyze and report on the effectiveness of digital marketing campaigns to optimize results.
• You’ll monitor all digital marketing channels and campaigns to ensure brand consistency.
• You’ll monitor all printed materials to ensure adherence to corporate identity standards.
• You’ll maintain good working relationships with local and international media, execute media placements for hotel through news releases and personal contacts.
• You’ll coordinate all special events and promotions with the aim to maximize publicity.
• You’ll serve as hotel spokesperson, when appointed by General Manager, to make all official statements for hotel to media.

Responsibilities

• Create social media campaigns and top-line communications strategies for our branded house social media account.
• Manage and oversee the content creation process on all social media platforms which includes daily posts or larger campaigns.
• Involved in all steps of social media activity, from observing trends and preferences, brainstorming, and planning to execution.
• Create a social media plan and execute the plan along with the content creator.
• Identify the Brand’s KOL and coordinate with third parties or ambassadors.
• Track and observe social media tools and identify how to utilize the tools.
• Gathering insight and analysis for what content works well on our platform.
• Schedule all posts to all social media accounts of the Brand. (Facebook, Instagram, TikTok, Twitter).
• Manage social media report by weekly and monthly.

• At least 3 years in a related role.
• Strong writing, editing, and proofreading skills.
• Ability to communicate ideas clearly; a strong analytical, data-driven mindset.
• Understand and have the knowledge of social media landscape, platform, and technologies.
• Creative thinker and innovative; can think out of the box (up to date with the trend).
• Love and a real interest in digital platforms especially in social media and its tools.
• Strong team player with a humble and proactive attitude.
• Ability to read, analyze, interpret, and utilize data which come up with actionable items for optimization and/or experimentation.
• Agile, fast learner and detail oriented kind of person.

The Social Media Manager is responsible for planning, developing, implementing and managing strategies and content for Raffles Jakarta social media accounts and website.

• Performing research on current benchmark trends and audience preferences
• Designing and implementing social media strategy to align with business goals
• Planning and developing social media campaigns as well as handle the communications to the brand team.
• Setting specific objectives and reporting on ROI
• Craft engaging & compelling content and being on top of the latest social media trends
• Utilize knowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
• Monitor campaigns and analyzes data obtained
• Monitor SEO and web traffic metrics
• Establish relationships with social media influencers to develop a strong network