About us
Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.
Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.
There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!)
The Role
You will have the front-seat experience and exposure in impacting women across the country by the awareness you will be initiating through influencers & community reach out, campaign and offline events. The role will be the liaison for influencer partners, brand partnerships, campaign and event management. Additionally, a collaboration between internal cross-functional teams and focused on best practices and needs across deliverables. Reporting to Assistant Marketing Manager and working closely with the Indonesia and HQ Brand team, you will play a pivotal role for Love, Bonito’s growth and market expansion through owning the mindshare of women across Indonesia.
Main Responsibilities
KOL
- Build thoughtful influencer campaign planning based on campaign objective and performance target both for branding and sale campaign.
- Analyze and generate performance report for influencer campaign in weekly basis and suggest key initiatives to optimize performance.
- Handle end-to-end execution of influencer seedings with the help of a PR intern.
This includes: generating weekly influencer catalog, KOL outreach & fee negotiation, request clothing delivery, sending out KOL brief and unique links to monitor posting’s quality. - Active in researching and suggesting new potential influencer names that matches to brand’s profile.
- Foster genuine and lasting relationships with LB’s KOL pools through planning monthly KOL birthday kit and care package, prompt in assisting KOL’s request and be the representative of LB or first point of contact to KOL in offline events.
- Be highly collaborative with the internal cross-department (especially Creative team, Operations & Merchandising team) to ensure a smooth delivery of influencer campaigns.
- For special projects that require sending PR kit to KOL, ideate concept of PR kit including products to be featured and liaise with creative team for production.
- For special projects, conduct KOL research and suggesting list of potential KOL for new market or geographical penetration.
Brand Partnership & Community
- Under manager supervision, be the timeline and project manager for offline events – including but not limited to press events/ collection previews, influencer networking sessions, and VIP events.
Project manager scope include, but not limited to:
-Planning out of the box and on-trend offline event concept and flow
-Assign relevant event hosts (KOL/ LB Community)
-Production timeline management
- Be the main point of contact to cross departments and event vendors
- Be the main point of contact pre and during event day
- Conduct post-mortem event report based on agreed event metrics - Actively scoping for new brand partnership and/or external potential partners to work with to drive brand awareness in the market.
- Maintain and foster relationships with existing brand partners from national to local-city reach from digital-to-traditional corporations/ individuals.
- For special projects, conduct community research for new market or geographical penetration.
- Generate copywriting for PR-related marketing collaterals: translating press releases, greeting cards, event collaterals, others.
Requirements & Experiences :
- Bachelor’s Degree in marketing, public relations, communications, or related studies.
- 2-3 years working in Marketing, Agencies, PR, communication, advertising, or other similar roles
- Advocate of the female voice
- Experience in industry such as Brand / Retail Fashion / Digital Agency / Ecommerce
- Great copywriting skills both in English and Bahasa Indonesia
- Experience in project management will be a plus
What you should be :
- A passion and genuine love for people.
- Previous experience of working in KOL management related role from lifestyle/ beauty/ fashion brand or digital agency stand point
- A passion for all things marketing, especially PR and community
- A fast learner, possesses strong events management skills.
- A self-starter, proactive, and hands-on approach. Get it done right and fast!
- Exceptional interpersonal, communication, and presentation skills to influence the community and internal stakeholders.
- A team player, flexible, and able to adapt to changes.
- Ability to think both strategically and tactically with exceptional attention to detail.
- Strong project management, events planning, and execution abilities.
- Creative and discerning in coming up with ideas / initiatives for the community that they will enjoy.
- A fun, energetic, and charismatic personality.
- Ability to manage multiple projects and work in a fast-paced environment.
