• Improve and maintain customer service experience, understanding their needs to provide effective assistance
• Providing product information, explaining features clearly, and answering customer questions
• Assisting customers in making purchase decisions, offering additional products if suitable
• Processing transactions accurately through the cashier or point-of-sale system
• Maintain the cleanliness of the sales area, ensuring products are displayed properly and adequately stocked

• 1-2 years of working experience
• Experience in construction business, or customer service is preferred but not mandatory
• Good communication and interpersonal skills to interact effectively with customers and colleagues
• Customer-oriented with a friendly and approachable attitude
• Sales-oriented mindset with the ability to offer additional products
• Attention to detail and ability to maintain cleanliness and tidiness of sales area
• Willingness to learn about the products and services offered by the company
• Flexibility in the work schedule, as needed by the business

• Develop and execute test plans, test cases, and test scripts for web and mobile applications.
• Conduct thorough testing of new features, enhancements, and bug fixes to ensure product quality.
• Identify, document, and track bugs using issue tracking tools (e.g. Clickup/Jira) and collaborate with developers to resolve issues.
• Create and maintain automation for regression testing to validate software functionality and performance.
• Create and maintain automation for acceptance test
• Work closely with cross-functional teams to understand product requirements
• Contribute to the development and improvement of QA processes, tools, and methodologies.
• Provide timely and accurate reports on test results, defects, and overall product quality.

• Bachelor's degree in Computer Science, Engineering, or related field.
• 2+ years of experience as a QA Engineer or similar role, preferably in web and mobile application testing.
• Understand basic terminal/command prompt + git, how to run a binary in terminal,
• Strong knowledge of software QA methodologies, tools, and processes.
• Solid understanding of Agile development methodologies.
• Excellent analytical and problem-solving skills.
• Strong attention to detail and a passion for ensuring product quality.
• Effective communication and collaboration skills.
• Open to learning new technologies and automation for testing
• Strong sense of prioritization and product quality ownership
• Strong documentation skills
• QA automation skills is a plus

Tools:
Required:

• Terminal/Command Prompt
• Github
• Postman (or other similar tools)

Optional:

• Katalon (or similar)
• Selenium (or similar)
• Hammerflux (load testing)
• Cucumber
• GraphQL (Altair)
• Bug Management Software (Qase.io, etc.)

• Develop and implement a comprehensive brand vision that aligns with AMODA's overall strategy and target audience, considering future business diversification.
• Oversee all aspects of our creative direction for marketing materials, including logo design, brand messaging, visual identity, and the design of marketing collaterals (website, sales kit, catalog, social media graphics).
• Lead and manage a team of designers, copywriters, and other creative professionals, fostering a collaborative and inspiring work environment.
• Develop and implement a strategic manpower plan for the creative team, ensuring we have the necessary skills and resources to meet AMODA's growing needs.
• Collaborate with marketing, product development, and other departments to ensure brand consistency across all platforms and touchpoints.
• Conceptualize and execute creative campaigns that drive brand awareness and engagement.
• Stay at the forefront of industry trends in design, technology, and construction to ensure AMODA remains visually cutting-edge.
• Manage and collaborate with external vendors, such as photographers and videographers, to produce high-quality creative assets.
• Get insight on the effectiveness of creative campaigns and implement continuous improvement.

• 8+ years of experience in a creative leadership role, preferably within the start up or agency environment.
• ​​Bachelor's degree in Graphic Design, Marketing Communications, Advertising, Visual Arts, Communications, or a related field is required. An advanced degree is preferred.
• Strong attention to detail. Self starter. A positive attitude and a collaborative personality.
• Strategic mindset combined with creative problem solving skills.
• Proven track record of developing and executing successful brand campaigns that resonate with target audiences.
• A strong portfolio showcasing exceptional design skills, visual storytelling expertise, and a deep understanding of branding principles.
• Excellent communication, collaboration, problem solving and leadership skills with the ability to inspire and motivate a team.
• Strong written and verbal communication skills in both English and Indonesian, with a focus on creative copywriting.
• Ability to work across various design disciplines, including graphic design and motion graphics.
• Expert with design software (e.g., Adobe Creative Suite) is a must.

Bonus points if you:

• Have experience working in startups or marketing agencies
• A passion for the construction industry and technology

MidPlaza Holding is looking for a highly motivated and detail-oriented Recruitment Staff to join our Corporate Office team as temporary position for maternity leave cover. As a Recruitment Staff, you will be responsible for assisting in the end-to-end recruitment process, from sourcing candidates to coordinating interviews and facilitating the hiring process. You will work closely with the Recruitment Manager to attract and select qualified candidates to meet our organizational needs. The ideal candidate will have a strong interest in recruitment, excellent communication skills, and the ability to multitask effectively.

Responsibilities:

• Assist in sourcing and screening candidates for various positions.
• Coordinate and schedule interviews with candidates and hiring managers.
• Conduct initial phone screenings with potential candidates.
• Maintain accurate records of candidate information and recruitment activities.
• Assist in organizing and attending recruitment events and job fairs.
• Support the recruitment team in various administrative tasks as needed.
• Support all the related project in Human Capital Development team.

• Bachelor's degree in Psychology or a related field.
• Prior experience or strong interest in recruitment is preferred.
• Excellent communication and interpersonal skills.
• Strong attention to detail and organizational skills.
• Ability to multitask and prioritize effectively in a fast-paced environment.
• Proficient in Microsoft Office and recruitment software.
• Ability to maintain confidentiality and handle sensitive information.
• Strong problem-solving and decision-making skills.
• Experience in the hospitality industry is a plus.
• Placement in Jakarta, Indonesia.
• Willing to contract for 6 months.

As an online admin, they must have a good understanding of the technology and platforms they manage, as well as the ability to communicate well and provide excellent customer service. They should also be prepared to handle situations that may arise, such as security attacks or technical issues.

AYANA MidPlaza, JAKARTA is seeking a skilled and highly organized Executive Secretary to cover a maternity leave for a temporary assignment (6month contract).

This is an excellent opportunity for an experienced Executive Secretary to join our team and support our executive management during this period.

• Minimum of 3 years' prior experience working as an Executive Secretary (Hospitality Industry will be advantage)
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Excellent organizational and time management skills.
• Strong communication and interpersonal skills.
• Ability to handle sensitive and confidential information with integrity.
• Highly detail-oriented and able to multi-task effectively.
• Strong problem-solving and decision-making abilities.
• Fluent in both written and spoken English.
• Availability to work full-time for the duration of the maternity leave period.
• Able to join ASAP

• Generate leads through outbound approaches (LinkedIn, cold email, Sales Navigator, etc.)
• Identify clients’ pain points and goals, and customize proposals to meet their needs
• Communicate clients’ needs to internal stakeholders
• Present the company’s vision, mission, and product offerings to clients through online and offline meetings
• Collaborate with the Marketing team to acquire leads
• Manage client data in a database based on deal stage and lifecycle
• Execute strategies and achieve OKRs defined by the leadership
• Create data-driven reports (monthly, quarterly, yearly) explaining sales performance, key drivers, and future recommendations/action items

• Fresh graduates are welcome
• Preferably has experience in a similar role
• Strong communication and interpersonal skills
• Ability to work collaboratively with internal teams
• Strong organizational skills with attention to detail
• Self-motivated with a proactive approach to achieving targets
• Ability to adapt in a fast-paced and dynamic startup environment

AYANA Hospitality is seeking an experienced Assistant Director of Finance to join our team. In this role, you will work closely with the Director of Finance to ensure the smooth and efficient operation of the finance department.

Key responsibilities include:

• Assist in the development and implementation of financial policies and procedures
• Prepare and review financial statements in adherence to regulatory guidelines
• Manage financial audits and ensure compliance with internal controls
• Oversee accounts payable and receivable processes
• Forecast financial performance and assist in budgeting activities
• Provide guidance and support to finance team members

The ideal candidate will have a strong background in finance, including knowledge of accounting principles and financial analysis. Excellent organizational and leadership skills are essential, as well as the ability to work collaboratively with cross-functional teams.

Requirements:

• Bachelor's degree in finance, accounting, or a related field
• 3+ years of experience in a similar role
• Proficiency in financial software and advanced Excel skills
• Strong analytical and problem-solving abilities
• Excellent communication and interpersonal skills
• Ability to multitask and meet deadlines
• CPA or CFA certification is a plus

• Bachelor's degree in finance, accounting, or a related field
• 3+ years of experience in a similar role
• Proficiency in financial software and advanced Excel skills
• Strong analytical and problem-solving abilities
• Excellent communication and interpersonal skills
• Ability to multitask and meet deadlines
• CPA or CFA certification is a plus

Bertugas untuk memindahkan data barang kedalam databse yang telah disediakan

Melakukan penginputan Da barang dan melakukan pemindahan dari Data base yang telah disediakan

Menghitung, menganalisa dan membuat Business Plan

Menguasai perpajakan meliputi PPh badan dan PPh perorangan serta Akuntansi Perpajakan

Kartu Prakerja is a large skill development program initiated by President of Indonesia. It is a first government startup in Indonesia with end-to-end digital service. It all began on February 2019 when the President presented his idea for a program to increase the competency, productivity, and competitiveness of Indonesia’s labor force, while promoting entrepreneurship. Currently, the Kartu Prakerja Program has reached more than 16 million of program participants in 514 regencies/cities across Indonesia.

PMO Kartu Prakerja has an exciting opportunity for you to join our team as the Strategic Planning and Advocacy Project Manager. The role is responsible for (i) Leading, developing and implementing the program advocacy strategy and plan (ii) Collaborating and organizing advocacy events with relevant external stakeholders; (iii) Preparing concept notes, issue notes, background documents, scoping notes, policy/learning briefs, best practices guidelines and case studies to generate resources for evidence-based advocacy, and link these lessons to Kartu Prakerja Program.

Drop Your Cover Letter, CV & Portfolio (In English):

Subject:
[APPLICATION]_Your Position_(Your Name)

Deadline:
31 August 2024

• A Master’s degree in Social Sciences/Economics/Public Policy/Development Studies/Political Science/International Relations, or any other related field of study from a reputed Indonesian/International university is required.
• More than 6 years of experience with 1 years at mid or senior level especially in the areas of advocacy and communications.
• Strong understanding of outreach at the international level.
• Experience in building and developing relationship with various stakeholders, government and non government agencies at the district, province, national and international levels.
• Excellent written and spoken skills in English.
• Strong presentation skills and good knowledge of the general political context and key economic policies.
• Demonstrate ability to establish good working relationships with colleagues and stakeholders in a sensitive environment is required.

Working with Government of Indonesia's pioneer of digital transformation public service

• Develop and execute social media strategy to enhance brand identity
• Manage multiple social media platforms including LinkedIn and Instagram
• Create engaging and informative social media content, ensuring consistency and brand integrity
• Identify and engage with industry-specific KOLs to drive brand collaborations and partnerships
• Analyze and report on social media and KOL campaign performance to optimize future strategies
• Collaborate with cross-functional teams (e.g. marketing, sales, product development, etc.) to align social media and KOL initiatives with overall business goals

• Proven as a Social Media Manager or similar role at least 3 years of experience in a fast-paced digital marketing environment
• A pro at navigating the evolving Indonesian influencer landscape and identifying the perfect KOL fit
• Have experience working in startups or marketing agencies
• Can rock a mean TikTok dance move (optional, but definitely impressive!)
• Able to use design & creative tools like Canva, Adobe
• Comfortable creating content in both English and Bahasa Indonesia to cater to our diverse audience
• Familiarity with industry-specific KOLs and ability to establish and maintain relationships with them
• A creative powerhouse with a knack for crafting viral-worthy content that resonates with local audiences

• Prepare and analyze monthly financial reports (PL Report, Balance Sheet & CF Report).
• Check all tax filings, tax reports and tax payments are submitted accurately and on time.
• Supervise tax planning in accordance with accounting rules, applicable tax regulations and legislation, and carry out updates on tax payments and reporting if there are material changes, so that they are in accordance with Budget Tax Planning.
• Check and analyze financial reports and Periodic Tax Returns every month and ensure the accuracy of financial reports and completion on time.
• Providing documents required during the audit of financial reports, supervising the implementation of storage of accounting files and documents by documenting, codifying and implementing orderly administration of accounting documents.
• Providing tax documents required during audits, and supervising the storage of tax files and documents by documenting, codifying and implementing orderly administration of tax documents
• Identify and mitigate tax risks on transactions
• Update related international tax & tax regulations

Overview:

We are seeking a highly skilled and experienced Chief Security to oversee all aspects of security operations within our hotel premises. The ideal candidate will be responsible for implementing security policies and procedures, managing security team, and ensuring the safety and security of guests, employees, and property also hotel environment.

Responsibilities:

• Develop and implement security policies, protocols, and procedures to ensure the safety and security of all guests, employees, and property also hotel environment.
• Oversee and manage a team of security personnel, including hiring, training, scheduling, and performance management.
• Conduct regular security assessments and audits to identify potential vulnerabilities and recommend corrective actions.
• Monitor surveillance systems and respond to security breaches, alarms, and other incidents.
• Coordinate with local law enforcement agencies and emergency services as needed.
• Maintain accurate records and documentation related to security incidents, investigations, and training activities.
• Stay informed about current security trends, threats, and best practices.
• Collaborate with other departments, such as front office and engineering, to ensure a cohesive approach to security across the hotel.
• Maintaining good relationship and communication with local authorities and surrounding guards and building management.

Rentokil Initial adalah perusahaan jasa multinasional yang telah tersebar di 70 negara dengan jumlah karyawan sebanyak 35.000. Kami berusaha untuk melindungi Anda dan meningkatkan kehidupan, misalnya dengan mengendalikan hama, meningkatkan kebersihan. Kami ahli dalam bidang beroperasi dan berinvestasi dalam pelatihan, sains, inovasi, serta teknologi. Mendengarkan dan bertindak atas informasi yang disampaikan adalah bagian dari budaya kita untuk mendukung kolega dan pelanggan kami. Rentokil Initial menganggap kesetaraan dan keadilan sebagai hak fundamental dari semua rekannya. Kami menjalankan nilai-nilai layanan, Hubungan, dan Kerja Tim yang diidentifikasi oleh kolega kami di seluruh dunia.

Rentokil Pest Control adalah perusahaan pengendalian hama komersial terkemuka di dunia, yang beroperasi di 70 negara dan berada di peringkat 3 teratas di 65 negara tersebut. Berada di peringkat 3 teratas di 38 dari 44 negara tempat kami beroperasi, Initial Hygiene adalah pemimpin pasar yang menyediakan layanan berkualitas, rajin, dan ramah kepada semua pelanggan. Rentokil Initial adalah pemimpin dan pelopor industri, memberikan solusi inovatif yang membantu pelanggan untuk mengurangi risiko dan mendorong pertumbuhan bisnis. Kami juga memiliki bisnis spesialis seperti Spesialis Kebersihan dan Perawatan Properti, yang memimpin bidangnya masing-masing. Di semua operasi kami secara global, kami memiliki reputasi positif di antara pelanggan kami untuk pengetahuan dan integritas kami. memiliki fungsi dukungan terpusat dari Sumber Daya Manusia, TI, Keuangan, Hukum dan Pemasaran & Inovasi di lokasi Kantor Pusat Rentokil Initial dan di Negara.

Tugas dan Tanggung Jawab :

• Melakukan pengawasan pengendalian sesuai dengan standard operating procedure (SOP) perusahaan dan instruksi kerja(WI) yang digariskan perusahaan atau atas intruksi atasan untuk kepentingan perusahaan
• Melakukan komunikasi dengan baik ke pelanggan.
• Menangani keluhan pelanggan dengan baik, bersama-sama dengan service coordinator, supervisor, service manager, atau dengan branch manager.
• Merespon keluhan pelanggan maksimal 2 jam, sejak keluhan masuk dan melakukan tindakan langkah perbaikan maksimal 24 jam dari janji yang disepakati.

• Min. lulusan SMA/SMK/MAN/sederajat
• Memiliki loyalitas yang tinggi dan mampu berkomunikasi dengan baik
• Service oriented
• Bersedia bekerja dengan mobilitas tinggi
• Lebih disukai apabila memiliki pengalaman di perusahaan jasa
• Mampu mengendarai kendaraan roda dua dan roda empat
• Memiliki SIM C, disenangi memiliki SIM A
• Penempatan : Cirebon, Tegal, dan sekitarnya

• Gaji Pokok
• Tunjangan
• Insentif
• Bonus

AYANA Hospitality is seeking a talented and creative Social Media Content Creator to join our team. As a Social Media Content Creator, you will be responsible for developing and executing engaging and visually appealing content for our various social media platforms. You will work closely with the marketing team to create content that aligns with our brand image and resonates with our target audience.

Responsibilities

• Create compelling and innovative content for our social media platforms including Instagram, Facebook, Twitter, and TikTok.
• Produce high-quality photos, videos, and graphics that meet our brand standards and guidelines.
• Collaborate with the marketing team to brainstorm and develop creative ideas for social media campaigns.
• Stay updated on social media trends and best practices to ensure our content is relevant and engaging.
• Engage and interact with our social media community by responding to comments and messages in a timely and professional manner.
• Track and analyze the performance of our social media content using analytics tools and make data-driven recommendations for improvement.

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience in creating content for social media platforms.
• Proficiency in using photography and videography equipment and editing software.
• Strong creative thinking and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Knowledge of social media trends and best practices.

Join our team at AYANA MidPlaza, Jakarta as a Sous Chef Cold Kitchen and showcase your culinary expertise in preparing and presenting delectable cold dishes.

As a Sous Chef Cold Kitchen, you will work closely with our Executive Chef and be responsible for overseeing the cold food section, including salads, appetizers, and desserts.

AYANA MidPlaza is a luxury hotel offering an exceptional dining experience, and we are looking for a talented and passionate Sous Chef to join our Culinary team!

• Minimum of 2 years of experience as a Sous Chef Cold Kitchen or similar role
• Strong knowledge and expertise in preparing cold food items, including salads, appetizers, and desserts
• Experience working in a high-volume kitchen and managing a team of culinary professionals
• Ability to create and execute innovative and visually appealing cold food presentations
• Excellent organizational and time management skills, with the ability to work efficiently in a fast-paced environment
• Strong understanding of food safety and sanitation regulations
• Creative mindset and ability to develop new cold food recipes and menu items
• Excellent communication and leadership skills
• Passion for culinary arts and dedication to delivering exceptional dining experiences
• Relevant culinary qualifications and certifications are desirable
• Indonesian citizen only

TBA

As a Sous Chef Comissary at AYANA MidPlaza, Jakarta, you will be responsible for coordinating and overseeing all culinary activities in the Comissary. You will lead and manage a team of chefs to ensure the quality, consistency, and timely delivery of food products to all outlets within the hotel. Your attention to detail, excellent culinary skills, and ability to work in a fast-paced environment will contribute to the success of our culinary operations.

Responsibilities:

• Supervise and coordinate the production and distribution of food products from the Comissary to all outlets within the hotel.
• Ensure the quality, consistency, and presentation of food products meet the hotel's standards.
• Manage and train a team of chefs, providing guidance and support to ensure high performance and professional development.
• Monitor food inventory levels and ensure efficient utilization and rotation of ingredients.
• Collaborate with the Purchasing department to maintain adequate stock levels and order necessary supplies.
• Implement and maintain food safety and hygiene standards, in accordance with local regulations and hotel policies.
• Participate in menu planning and development, providing input on new dishes and techniques.
• Manage and control food costs, maximizing profitability without compromising quality.
• Assist in the recruitment and selection of culinary staff.
• Conduct regular training sessions to improve culinary skills and knowledge.

• Previous experience as a Sous Chef or Chef de Partie in a high-volume establishment.
• Strong culinary skills and knowledge, with a focus on Asian and Western cuisine.
• Leadership and supervisory experience, with the ability to motivate and inspire a team.
• Excellent organizational and time management skills.
• Strong attention to detail and commitment to delivering high-quality food products.
• Knowledge of food safety and hygiene standards.
• Excellent communication and interpersonal skills.
• Flexible schedule and ability to work in a fast-paced environment.

• Monitors and Supervises all activities in the restaurant from the staff regarding the flow of service at the assigned station in the Restaurant                              Supervises the completion of these following tasks: prepares the point of sale and preparation areas, welcomes guests and provides waiter service, cleans and tidies the dining room and preparation areas after closing
• Participates in daily briefings and monthly communication meetings to discuss various aspects of food service and preparation
• Ensures grooming and general appearance of staff conforms to Hotel standards
• Ensures the equipment used remains in good condition  
• Monitors the effective communication and works between his/her subordinates in close and constant cooperation with the kitchen to ensure an excellent standard of service
• Ensures that his assigned station is properly set up, all china, silver and glass ware, etc are cleaned and polished
• Maintains excellent grooming standard at all times

About Us:

At Sleek, we foster an entrepreneurial spirit, making our company an exciting place to work. We want our employees to feel integral to our growth journey. While we have high expectations, we empower our team from day one. At Sleek, you can expect an exceptional career path with ample opportunities for those with an experimental mindset to thrive. If you have a curious mind, love solving problems, and want to achieve amazing things, this is the place for you.

This role is perfect for someone ready to step up and lead an SEO function, even without prior leadership experience. If you have the technical expertise and the right mindset, we're here to help you grow. Proven success in a similar role, even at a lower level, and the ability to prioritize actions are key.

Role:

We seek a dynamic, curious, and highly-skilled SEO Manager to join the team at Sleek.

As an SEO Manager, you will develop and implement effective search engine optimization strategies to drive organic traffic and improve our online presence. This includes managing on-page and off-page SEO activities and continuously improving our SEO by analyzing web analytics data.

If you have a knack for the search engine landscape and can unlock online marketing potential, we want to hear from you.

You will work with talented professionals, leverage various SEO tools, and contribute to our company's growth and success. We offer an inclusive, mission-driven work culture that encourages exceptional professional progress and is ideal for someone with demonstrable experience in driving performance to take ownership of the SEO function at Sleek. You will report directly to the Head of Content and SEO and will be supported by a junior SEO associate. You will be empowered to work autonomously to find solutions that drive performance and improve rankings from day one.

Main Responsibilities:

• Develop and execute comprehensive search engine optimization strategies to improve performance and visibility of the website
• Monitor and analyze website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimization.
• Collaborate with content teams to develop and optimize high-quality, keyword-rich content for improved organic visibility.
• Work closely with cross-functional teams to ensure optimal content performance.
• Collaborate with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.
• Identify and track core and emerging keywords, and report on such.

• A bachelor's degree in marketing, digital marketing, related field or equivalent work experience. 
• Relevant SEO certifications (e.g., Google, HubSpot, Semrush).
• 3+ years of experience as an SEO manager or a similar SEO-focused role.
• In-depth knowledge of SEO best practices, search engine algorithms, and digital marketing trends, with a strong understanding of the online search landscape.
• Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner, and Google Analytics.
• Knowledge of A/B testing, local SEO, and SEO reporting tools.
• Experience with content management systems (CMS) and website optimization platforms, like WordPress.
• Experience with SEO for local businesses and Google My Business optimization.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.
• Ability to own website reporting and progression tracking to Key stakeholders

• An open and inclusive culture with an international team that believes in the values of S.L.E.E.K - Simplicity, Loyalty, Entrepreneurship, Excellence and Kindness

• Loads of opportunities to build things and break them without any issue - as long as we learn from it :)
• Grow with our team, grow your career in a fast-moving, always evolving industry.
• Flexible work arrangements
• 30 days/year of Work From Anywhere policy (ever wondered working from Bali or Fiji ?)

Rooms Supervisor
Reliable and engaging. As a Rooms Supervisor, you will demonstrate the essence of creating an exceptional guest journey. You are committed to taking care of the guests from the moment they arrive through to their departure.
What is in it for you:
In 3-4 bullet points, showcase the benefits and perks of working at the property
Employee benefit card offering discounted rates in Accor worldwide
Learning programs through our Academies
Opportunity to develop your talent and grow within your property and across the world!
Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
What you will be doing:
Lead and supervise the day-to-day operation of the department to ensure service standards are followed with friendly and engaging service
Handle guest concerns and react quickly, tracking and notifying proper areas to guarantee memorable moments for our guests
Ensure employees are informed daily about priorities to personalize service