• Takes Turnover and Profit responsibility for defined sales territory through active development, maintenance & growth of existing and potential direct dealers
• Strong price and T&C realization within the defined corridors and framework, steered by RSM
• Optimization of profit & sales in terms of customer structure & product mix
• Systematic follow-up on visits and planning of next steps for the development of direct dealers
• Identification/acquisition of new dealers and development of existing customer portfolio within defined sales territory
• Communicate and implement cross-BU marketing activities across defined sales territory

Job Purpose

This position is responsible for the planning and management of the overall sales and marketing of the hotel to achieve optimal occupancy, maximizing revenue, and meeting/exceeding hotel profit objectives.

Primary Responsibilities

Business Performance

• Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed/required

• Analyze monthly P&L and month-end reports, identify deviation from business plan goals

• Work with Finance and team in preparation and management of the department’s budget and financial forecasts

• Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department

Sales & Marketing

• Conduct daily briefing with department on current key activities

• Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel

• Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence

• Determine the effectiveness of existing programs and develop new strategies

• Manage/direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments

• Actively participates in sales presentations, property tours and customer meetings

• Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product/service and operational changes as necessary

• Participate in community and professional organizations to maintain high visibility and promote a positive image

Team Management

• Interview, select and recruit direct reports

• Identify and develop team members with potential

• Conduct performance review and manages performance issues that arise within the management team

• Constantly monitor team members performance, attitude and degree of professionalism

• Work with Talent & Culture function to ensure appropriate hiring, training, motivating, coaching, counseling and development of team members according to the changing needs of the business
• conduct monthly departmental meetings

Reporting to the Director od Sales & Marketing, the Digital Marketing Executive is responsible for the following tasks:

• MARKETING CAMPAIGNS
  • According to the marketing and communication plan and in tight relationships with the program team and the social media manager, conceive, plan, and execute marketing campaigns through the available channels and with relevant content.
  • Performance monitoring: evaluate each campaign, and recommend optimization according to defined KPIs (opening rate, click rate, engagement rate…)
  • Develop a marketing content strategy to generate lead, influence, and engagement on our platforms.
  • Implement a regular strategic monitoring on content marketing to develop innovative content.
  • Coordinate the emailing campaigns and streaming of major events on Marcel (Publicis Intranet) with the dedicated Marcel team.

• WEBSITES OPTIMIZATION
  • Animate and optimize both the institutional Women’s Forum website and the Events websites (SEO and up to date content)
  • Animation of the Women’s Forum page on Publicis Intranet “Marcel” and follow up on the KPI

• ACTIVATION AND ANIMATION OF THE WOMEN’S FORUM COMMUNITY
  • Identify the different Women’s Forum communities and design bespoke animation plans to guarantee their engagement.
    • Briefing call, speakers’ management, logistics, communication elements)
    • Organize happenings both on and offline such as webinars, live talks, breakfast, after works…
• Daily management of the database and the CRM tools (Hubspot)

• Business Management : EBIT & P/L Management for the BU. Understand the mix of topline and margins for healthy business performance
• Derive action plans for driving the business val-vol based on strategic goals of the BU
• Portfolio Management : Proactively shaping the category by analyzing the user & market trends, application, competition and profitability aspects. Also look for opportunities of expanding the HG portfolio in India. 
• Act as country SPOC for any product related information like product application, usage, typical customer, USPs, competition comparison
• Develop Online & Offline Marketing plan quarter-wise for product / user groups based on the BU focus (Sales promotions, advertising, POS, trade marketing)
• Curate products for specific platforms (Online, KU, Trade) as per user reach and req.  
• Price Management: Competitive pricing structure & price volume equation that benefits org.
• C-Budget ownership, Utilization tracking and planning of spends- in offline & Digital media as per channel-based requirements. Understanding of spend v/s ROI
• Data Analytics : Sales data analysis by correlating multiple data points
• Sales Delivery: Regular interaction with regions to understand local market trends and support to achieve the distribution expansion & TGS target & drive the exclusive Home & Garden BDMs in the regions to achieve their sales goals.
• Provide volume forecast based on market trends to ensure product availability
• Monitor & drive Green & Blue product portfolio performance in HPWs with respective users. 
• Events & trade Shows : Plan & Coordinate for dealer meets, fairs and user events
• RM Budget alignment between RMM hub, CSOs and CTG
• Local adaptation of customer specific listings to insure high numerical distribution
• Provide relevant input about market developments in country (competitors development, customer cluster development) 
• Collaboration with central BU teams on marketing, content, profitability, availability topics
• Implementation of central strategies,  and activities in relevant customer cluster

Deskripsi kerja :

1) Bertanggung jawab terhadap aktivitas Digital Marketing Emina Cheese Indonesia (Tiktok, Instagram, Facebook, & Youtube)

2) Mampu menangani aktivitas SPG, Promosi perdagangan, & promosi End User.

3) Bekerjasama dengan Chef Technical untuk membuat menu yang variatif/Aplikasi, B2B Customer, dan membuat video konsep aplikasi.

4) Bertanggung jawab untuk menyusun, mengontrol sampel produk, dan membuat database Customer feedback.

5) Bertanggung jawab terhadap aktivitas branding di Toko

6) Melakukan Market Research, External Research/Panel Product.

• Takes Turnover and Profit responsibility for defined sales territory through active development, maintenance & growth of existing and potential direct dealers
• Strong price and T&C realization within the defined corridors and framework, steered by RSM
• Optimization of profit & sales in terms of customer structure & product mix
• Systematic follow-up on visits and planning of next steps for the development of direct dealers
• Identification/acquisition of new dealers and development of existing customer portfolio within defined sales territory
• Communicate and implement cross-BU marketing activities across defined sales territory

• Takes Turnover and Profit responsibility for defined sales territory through active development, maintenance & growth of existing and potential direct dealers
• Strong price and T&C realization within the defined corridors and framework, steered by RSM
• Optimization of profit & sales in terms of customer structure & product mix
• Systematic follow-up on visits and planning of next steps for the development of direct dealers
• Identification/acquisition of new dealers and development of existing customer portfolio within defined sales territory
• Communicate and implement cross-BU marketing activities across defined sales territory

• Takes Turnover and Profit responsibility for defined sales territory through active development, maintenance & growth of existing and potential direct dealers
• Strong price and T&C realization within the defined corridors and framework, steered by RSM
• Optimization of profit & sales in terms of customer structure & product mix
• Systematic follow-up on visits and planning of next steps for the development of direct dealers
• Identification/acquisition of new dealers and development of existing customer portfolio within defined sales territory
• Communicate and implement cross-BU marketing activities across defined sales territory

• Takes Turnover and Profit responsibility for defined sales territory through active development, maintenance & growth of existing and potential direct dealers
• Strong price and T&C realization within the defined corridors and framework, steered by RSM
• Optimization of profit & sales in terms of customer structure & product mix
• Systematic follow-up on visits and planning of next steps for the development of direct dealers
• Identification/acquisition of new dealers and development of existing customer portfolio within defined sales territory
• Communicate and implement cross-BU marketing activities across defined sales territory

• Takes Turnover and Profit responsibility for defined sales territory through active development, maintenance & growth of existing and potential direct dealers
• Strong price and T&C realization within the defined corridors and framework, steered by RSM
• Optimization of profit & sales in terms of customer structure & product mix
• Systematic follow-up on visits and planning of next steps for the development of direct dealers
• Identification/acquisition of new dealers and development of existing customer portfolio within defined sales territory
• Communicate and implement cross-BU marketing activities across defined sales territory

• Takes Turnover and Profit responsibility for defined sales territory through active development, maintenance & growth of existing and potential direct dealers
• Strong price and T&C realization within the defined corridors and framework, steered by RSM
• Optimization of profit & sales in terms of customer structure & product mix
• Systematic follow-up on visits and planning of next steps for the development of direct dealers
• Identification/acquisition of new dealers and development of existing customer portfolio within defined sales territory
• Communicate and implement cross-BU marketing activities across defined sales territory

• Takes Turnover and Profit responsibility for defined sales territory through active development, maintenance & growth of existing and potential direct dealers
• Strong price and T&C realization within the defined corridors and framework, steered by RSM
• Optimization of profit & sales in terms of customer structure & product mix
• Systematic follow-up on visits and planning of next steps for the development of direct dealers
• Identification/acquisition of new dealers and development of existing customer portfolio within defined sales territory
• Communicate and implement cross-BU marketing activities across defined sales territory

• Takes Turnover and Profit responsibility for defined sales territory through active development, maintenance & growth of existing and potential direct dealers
• Strong price and T&C realization within the defined corridors and framework, steered by RSM
• Optimization of profit & sales in terms of customer structure & product mix
• Systematic follow-up on visits and planning of next steps for the development of direct dealers
• Identification/acquisition of new dealers and development of existing customer portfolio within defined sales territory
• Communicate and implement cross-BU marketing activities across defined sales territory

• Takes Turnover and Profit responsibility for defined sales territory through active development, maintenance & growth of existing and potential direct dealers
• Strong price and T&C realization within the defined corridors and framework, steered by RSM
• Optimization of profit & sales in terms of customer structure & product mix
• Systematic follow-up on visits and planning of next steps for the development of direct dealers
• Identification/acquisition of new dealers and development of existing customer portfolio within defined sales territory
• Communicate and implement cross-BU marketing activities across defined sales territory

• Takes Turnover and Profit&Loss responsibility for an assigned sales area within a country in alignment with CBD & SCM-RA
• Leadership of Area Sales Manager (ASM) and (Business Development Manager (BDM) team where applicable) with ownership of resource and capacity allocation within assigned sales area
• Is an escalation point internally and externally for ASM team (and BDM team where applicable)
• Identification/acquisition of new dealers and development of existing customer portfolio within assigned sales area
• Ensure correct deployment of T&C and pricing within frameworks and ensure distribution penetration and listings growth
• Communicate and implement cross-BU marketing activities across assigned sales area
• Takes care of duties ASM (and BDM where applicable) +TSP

• Acquire new customer (Distributor, Retail, Modern Retail) on potential areas.
• Planning, tracking, and follow up sales order, customer forecasting, and planning of each individual account.
• Ensure timely payment of customer for deliveries and also follow up customer.
• Ensure achievement of user service level including customer complaint management and also the coordination with internal sales admin to support on time delivery to customer.
• Keep customer relation in a consistent customer visit plan in supporting the “push through” of marketing activities for sales info market.
• Handling customer complaint, and feedback in timely manner and disciplined manner.
• After sales support and concern in terms of warranty handling and product return due to errors.
• Working together with Sales Manager to assess the weighted and numeric distribution of product within the distribution channel.
• Work closely with product marketing team in developing the right product mix for the market and distribution to ensure consistent sales and market relevant product.
• Know how to developing business and able to set business plan in working area.
• Handling distributors (sell in and sell out), have capability to develop East Java market through distributor, retail and local MP.

• Conduct market research to identify potential leads within the logistics and shipping industry
• Build and maintain a lead database, including regular updates and data verification
• Create and implement email marketing campaigns aimed at educating and nurturing leads
• Qualify leads based on established criteria and pass them to the sales team for further engagement
• Collaborate with sales and marketing teams to refine lead generation and qualification strategies
• Participate in developing lead generation strategies and testing new acquisition channels

• Mencari potensi reseller product McEasy untuk ditargetkan ke market B2C melalui offline canvassing
• Melakukan meeting dan sosialisasi mengenai produk McEasy
• Menjaga hubungan dan memotivasi reseller untuk terus menjual product McEasy dengan target teretentu
• Memberikan insight di lapangan mengenai kebutuhan reseller dan end user (retail)
• Memberikan support untuk berbagai kegiatan marketing baik offline atau online untuk mendukung peningkatan sales

• Develop comprehensive marketing activation plans aligned with overall marketing objectives and brand strategies.
• Coordinate the execution of marketing activation campaigns across multiple channels, including but not limited to events, sponsorships, promotions, and digital platforms.
• Manage end-to-end activation logistics, including budget management, vendor coordination, and timeline management to ensure successful execution.
• Work closely with creative teams to develop engaging content and collateral for activation campaigns.
• Stay up-to-date with emerging trends in copywriting, digital marketing, and advertising to continuously improve skills and techniques.
• Monitor and analyze the performance of marketing activations, leveraging data and insights to optimize future campaigns and drive continuous improvement.

Sales Executive adalah tim penjualan yang membantu perusahaan atau organisasi dalam menjual produk atau layanan perusahaan kepada calon pelanggan atau target pasar. 

·        Memberi informasi tentang produk dan layanan

·        Memenuhi target penjualan bulanan dan tahunan

·        Menghasilkan prospek penjualan melalui telepon, email atau bertatap muka langsung

·        Memelihara basis data Consumer Relationship Management (CRM)

·        Melakukan pertemuan tatap muka atau presentasi online untuk proses penjualan

·        Menjaga hubungan yang baik dengan klien saat ini dan yang baru

·        Mempersiapkan dokumen invoice, kontrak hingga proposal

·        Menghadiri pameran dagang 

·        Meninjau kinerja penjualan

• Bertanggungjawab terhadap pencapaian target penjualan debitur melalui pengembangan jaringan agency/kemitraan dengan pihak lain ( Pinjam Dana Jaminan BPKB Mobil)
• Melakukan rekrut BA/Agen/Mitra BFI untuk pengembangan jaringan sesuai dengan profil yang tepat
• Membina dan membantu BA/Agen/Mitra BFI untuk mengembangkan strategi agency dengan tujuan menghasilkan jumlah debitur
• Melakukan koordinasi dengan Supervisor dan pihak lainnya dalam pelaksanaan aktifitas hariannya

• Bertanggungjawab terhadap pencapaian target penjualan debitur melalui pengembangan jaringan agency/kemitraan dengan pihak lain ( Pinjam Dana Jaminan BPKB Mobil)
• Melakukan rekrut BA/Agen/Mitra BFI untuk pengembangan jaringan sesuai dengan profil yang tepat
• Membina dan membantu BA/Agen/Mitra BFI untuk mengembangkan strategi agency dengan tujuan menghasilkan jumlah debitur
• Melakukan koordinasi dengan Supervisor dan pihak lainnya dalam pelaksanaan aktifitas hariannya

• Responsible for providing assistance to the Power Tools Division in content editorial and production into social media platforms

• Assist marketing concept, campaign management, and roll-out to users, dealers, and internal stakeholders

• Provide support in maintaining an application backend system, such as tools registration verification, campaign, and gift administration

• Collab with external parties (e.g KOL’s) and agencies for assets and ads

• Assist with organizing offline marketing activities (events and exhibitions)

• Implement a holistic user journey in the country towards end users and retail partners based on regional cross BU strategy, Marketing concepts and specific “P” guidelines in close cooperation with all local Marketing manager
• Delivers excellence in execution and optimization of react KPIs in the country.
• Lead of local cross BU communication touchpoints

• Melakukan canvasing pencarian kustomer
• Melakukan follow up database
• Evaluasi aktivitas mingguan dan bulanan
• Melakukan kunjungan konsumen