Total 22 Manager level Sales / Marketing job vacancies in tempe tempe kab wajo sulawesi selatan indonesia

Sales Manager - Wedding and Social Event:

• Attract and engage clients by promoting the hotel as the ideal venue for weddings and social events.

• Customize event packages and coordinate with internal teams to ensure seamless execution.

• Drive revenue growth by meeting sales targets and staying competitive in the market.

• Drive business growth within the SEA region by leveraging on the existing customer portfolio and expanding the distribution network.
• Develop and execute sales initiatives, strategies, and programs to capitalize on market opportunities and achieve company`s objectives.
• Identify and pursue new business opportunities to boost market share.
• Cultivate and manage strong client relationships.
• Collaborate with internal departments to ensure timely fulfillment of customers` requirements.
• Provide insights on market trends, competitive dynamics, and opportunities to enhance customer value.
• Generate regular reports on customers performance, plans, and sales strategies.
• Serve as a brand ambassador, consistently embodying company values.
• Adhere to organizational policies and regulations.

• Creates pricing for all products, thereby ensuring market competitiveness, profit maximization and achieving of through-put margin required by each Business Unit
• Formulates/ creates all promotional activities and supervises their implementation
• Creates Brand value activities for the market and supervises their implementation
• Ensures optimum stock level, thereby achieving targeted service level and total coverage times required by Business Units
• Explores business opportunities and creates optimum product mix for the market
• Assists in product development, working together with Business Units

Program A-Pioneer Future Leaders khusus untuk penempatan di Sulawesi. Ini adalah program pengembangan perekrutan dengan pelatihan kerja (OJT) selama 12 bulan (1 tahun) yang dirancang untuk mengembangkan karyawan masa depan yang kompeten dan menjanjikan sesuai dengan nilai, kompetensi, dan harapan perusahaan Amartha, yang akan dipersiapkan untuk menjadi pemimpin masa depan Amartha berikutnya, sebagai Manajer Bisnis kami.

Program ini akan memberi Anda pengalaman langsung tentang proses bisnis peminjaman dengan program bimbingan intensif. Anda akan mendapatkan kesempatan untuk memimpin tim kantor lapangan dan perjalanan yang mengasyikkan menuju penempatan di wilayah Sulawesi.

Selama program berlangsung, Anda akan diberikan pembelajaran eksklusif oleh para ahli di bidang ini mengenai:

• Program pelatihan kepemimpinan intensif
• Program mentoring & coaching
• Proyek peningkatan untuk memberikan dampak yang signifikan

• Mahasiswa atau baru lulus dari Diploma
• IPK minimal 3,00/4,00
• Memiliki SIM C adalah suatu keharusan
• Saat ini tinggal di daerah Sulawesi
• Menguasai Google Spreadsheet & Microsoft Excel
• Terlibat dalam organisasi atau komunitas universitas
• Berkomitmen untuk penempatan di Sulawesi
• Berkomitmen kuat untuk mengikuti program 1 tahun penuh
• Bersemangat untuk memberikan dampak dan memberdayakan orang lain
• Baik dalam keterampilan komunikasi, berorientasi pada hasil, dan kuat untuk beradaptasi dalam situasi yang dinamis

• Jalur cepat untuk membuka potensi maksimal Anda dari operasional hingga kepemimpinan untuk menjadi Manajer Bisnis kami berikutnya
• Dapatkan kesempatan untuk pelatihan di tempat kerja
• Bimbingan & mentoring intensif dari mentor praktisi manajemen bisnis Amartha
• Tunjangan yang menarik

1. Conducting income tax cuts in accordance with applicable tax regulations.
2. Preparing, reconciling, and routinely reporting tax administration.
3. Supervising the work of staff.
4. Implementing thorough and organized documentation.
5. Ensuring that the organization complies with all relevant tax laws and regulations.

• Minimum Bachelor's degree in Accounting/Taxation from reputable universities.
• In-depth knowledge of tax laws related to transfer pricing, regulations, and compliance requirements, specifically in hospitality and property industry.
• Certified in Brevet A, B, & C is preferable.
• Certified in Tax Consultant (IKPI) is preferable.
• Minimum 5 years of experience in related field, specifically in tax consultant.
• Willing to be placed in Jimbaran, Bali.

• Handle all incoming leads for weddings or social events.
• Develop lead sources through prospecting, referrals, trace files, and cold calls.
• Exceed personal sales goals on a monthly, quarterly, and annual basis through account development and maintenance.
• Conduct site inspections, food tasting, and coordination meetings with prospective and existing clients.
• Develop and implement new sales strategies, tactics, and action plans for the account base.
• Quote and negotiate prices within established parameters with potential and existing clients. Prepare contracts for clients.
• Manage events from start to finish, processing all relevant information pertaining to bookings
• Maintain and update current account information records.

• Ensure rooming lists are received 30 days prior to arrival with updated billing instructions.
• Ensure that deposits and cancellation fees, where applicable, are forwarded to the Accounting department.
• Distribute event information to the appropriate departments via memos, emails, banquet event orders, directives, and rooming lists in a professional and timely manner.
• Conduct daily meetings to review event contracts and ensure last-minute changes are communicated accordingly.
• Conduct coordination meetings to ensure key departments are fully aware of relevant details.
• Maintain visibility throughout events and act as the on-site client liaison.
• Follow up post-event to address any issues and solicit return business.
• Establish good business and social relationships within the industry and participate in PR activities to increase sales leads for the hotel.
• Prepare weekly, monthly, quarterly, and annual reports as required.

NIQ/GFK’s CMI Sales team is focused on growing revenue, finding new business opportunities and market penetration.

Sales is NIQ GFK’s growth engine which is instrumental for the company’s success.

So where do you fit here?

You will drive the overall new business sales & renewals for CMI business for the accounts in your scope; you will secure a sustainable sales pipeline developing new revenue opportunities while maintaining close customer relationships for existing accounts.

Responsibilities

• Drive sales, renewals and overall growth of business, securing sustainable and long-term pipeline, revenue opportunities, while keeping an accurate forecasting and maintain customer relationships (both senior and mid-level)
• Develop a strategic understanding of customer's industry/ business/ markets/ clusters.
• Partner with Customer Success (Research consultancy and delivery team) and other relevant functions (e.g. Retail Measurement, Retailer + Tech & Durables Account Leaders) to define strategic Account Plans and JBPs and remove roadblocks for smooth sales operations.
• Drive strategic action plan to tackle Voice of the Customer feedback.
• Work together with our sales teams, enhancing your skills and improving your experiences together as a team.
• Seek strategic expansion of customer network and strategic alliances to unlock new budget holders.
• Ensure proactive alignment of NIQ GFK’s CMI value proposition to customers' needs and trends.

You are a high-performing deal maker with a growth mindset of revenue targets. You know how to build and promote strong long-lasting client relationships. You’re energized by accelerating sales, uncovering opportunities, and exceeding individual targets while bringing the best out of your colleagues through collaborative learning and joint pitches when needed. A deep understanding of the market landscape, our CMI products, and our processes is at the forefront of your mind. You know that collaboration amongst teams and active listening of clients is critical to meet goals and grow. You strengthen our relationship with customers and unlock opportunities for growth. Selling, understanding our customers and their contexts, effective negotiation and growth mindset drive your work.

Sales Manager adalah sebagai pemimpin dalam departemen penjualan yang bertugas untuk mengawasi dan mengatur tim untuk dapat mencapai target, selain itu memberikan bimbingan kepada tim penjualan dalam hal mengoptimalkan kegiatan penjualan yang berorientasi pada hasil.

ABOUT YOUR ROLE:

To drive Retail Brand Owner sales strategy to grow the business profitably while coordinating the local offices, buying agents, commercial teams and local factories in driving the sales strategy.

KEY RESPONSIBILITIES:

1. Develop account strategies & initiatives with sales manager to achieve sales target/increase;

2. Collaborate with Sales Manager, Global Account Sales Leader, Regional Office on account strategy identification, planning and execution;

3. Coach and support new sales executive;

4. Manage monthly business review  with regional office, factory sales team to ensure global strategies and initiatives are aligned and  executed;

5. Manage and drive the “attack plan” regionally, support sales executive to achieve the regional sales target;

6. Drive the sales initiatives and collaborate with factory sales team;

7. Proactively identify potential customers and prospect opportunities  at local office and buying agent;

8. Manage buying office, ensure service and solutions  provided meet customer  needs ;

9. Manage  relationship with agents, buying offices and factories

10. Collect and analyze market and competitive landscape, drive proactive action with operation team and CS team according to customer forecas

1. Mencari peluang bisnis untuk hotel, mencapai target anggaran, serta memenuhi tujuan jumlah malam kamar dan pendapatan.
2. Memaksimalkan peluang keuntungan, menganalisis semua sumber bisnis, dan mengembangkan sumber dengan potensi keuntungan tertinggi.
3. Bekerja sama dengan personel lain untuk memastikan kelancaran operasional departemen, serta memastikan setiap anggota staf menjalankan tugasnya dengan baik.
4. Melaporkan kepada Asisten Direktur Penjualan mengenai keluhan, komentar, atau saran yang diterima dari tamu atau publik yang dapat meningkatkan layanan dan produk di Parador Hotels & Resorts.
5. Melakukan survei pasar dan mengumpulkan intelijen pemasaran mengenai pesaing untuk disampaikan kepada Direktur Penjualan agar beliau tetap terinformasi tentang perkembangan pasar.
6. Berpartisipasi dalam pameran dagang dan promosi penjualan yang ditugaskan oleh Direktur Penjualan.
7. Bepergian ke pasar sumber untuk mencari peluang bisnis serta menjalin dan/atau mengembangkan hubungan dengan pelanggan dan akun utama.
8. Memelihara hubungan positif dengan agen perjalanan, akun komersial, dan sumber bisnis lainnya untuk hotel.
9. Mengkoordinasikan fungsi-fungsi di hotel yang berkaitan dengan penjualan, insentif, dan lain-lain.
10. Berkomunikasi setiap hari dengan Departemen Front Office dan Food & Beverage untuk memastikan bahwa pelanggan menerima tingkat layanan yang tinggi.
11. Berpartisipasi dalam kegiatan sosial, klub, dan organisasi yang mempromosikan kepentingan hotel serta meningkatkan keterampilan profesional.
12. Menghadiri rapat sesuai kebutuhan atau arahan dari Direktur dan/atau Asisten Direktur Penjualan.
13. Bertanggung jawab atas promosi dan iklan hotel sesuai arahan dari Direktur dan/atau Asisten Direktur Penjualan.
14. Bernegosiasi dengan agen perjalanan, operator tur, grosir, maskapai penerbangan, dan pelanggan lain sesuai penugasan Direktur dan/atau Asisten Direktur Penjualan.
15. Menentukan layanan "VIP Guest" atau "Special Treatment" yang harus diterapkan oleh hotel.
16. Melaksanakan tugas lain yang diberikan oleh Manajemen.
17. Mewakili Manajemen jika diperlukan.

• Be fully conversant with the brand, its standards and its DNA (visual and written communication, product, service, distribution e.g. brand Packages)
• Manage brand compliance for the hotel to grow the equity of the hotel and outlet brands and the brand equity across all channels
• Manage all marketing/promotional/sales collateral development/production both on and off line
• Manage a fully integrated communications calendar for the Hotel around events, food and beverage, public holidays, need periods
• Liaise with the regional Communications team to maximize communications exposure
• Ensure all visual and written communication (internal/external, offline/online) is fully aligned with the hotels positioning and brand
• To identify opportunities to further expose the hotel and maximize revenue opportunities through sponsoring local sport/cultural/art events that are aligned with the hotel positioning and are sound in delivering a strong ROI
• Drive the marketing and communication (internal and external) of the Hotels CSR commitments
• Ensure that Accor Loyalty Program is robustly promoted in the hotel and champion a loyalty culture
• Ensure the hotel Accor Loyalty recognition program is followed and according to the brand promise
• To identify complimentary Partnership opportunities to grow the hotel equity (always ensuring our own Loyalty and Subscription programs are protected)
• In conjunction with the Director of Revenue manage country, regional and global partnership opportunities with airlines and financial institutions.
• Effectively manage the hotel’s content and images through conducting regular website audits
• Manage the hotels’ website – traffic and revenue generation, promotional content display
• Manage the hotel email database and e communication activity
• Manage online advertising for the hotel (display banners, SEM/PPC etc)
• Manage the online promotion of  buy-outs and food and beverage activity at the hotel
• Set-up, manage social media accounts and sharing sites as relevant to the hotels markets (Facebook, Twitter, You Tube, Instagram etc) and develop social networks
• Monitor various media for positive and negative comments and discussions about the Hotel (Trip-advisor, Blogs, Forums). Take part in conversations and answer comments as a mediator
• Report to appropriate parties negative comments and discussions
• Identify threats and opportunities in user generated content surrounding our Hotel
• Recommend new alternatives or ideas to develop the Hotel’s online marketing strategies
• Ensure that all tools and procedures are in place to engage guests to book via brand.com( Accor Guest Satisfaction Survey)
• Regularly monitor the hotels Guest Book Dash Board and communicate with all the team.
• Be fully aware and up-to-date  with the brands audit criteria
• Ensure a “Parity-Rate” distribution through all channel
• Monitor and generate production report for online distribution channel

• Implement a holistic user journey in the country towards end users and retail partners based on regional cross BU strategy, Marketing concepts and specific “P” guidelines in close cooperation with all local Marketing manager.
• Delivers excellence in execution and optimization of react KPIs in the country.
• Lead of local place or channel topics in the country.
• Lead of local user and retail price management in the country across BUs.
• Takes final decisions on cross BUs country price positioning, and implementation.
• Develop channel (place) execution plans, including request to lunch new channel and customer contracts.
• Implement and oversee trade term system adherence.
• Develop profound hunting list to reach distribution targets of marketing concepts.
• Develop retail partners specific growth plans (based on a global strategy) includes collaboration with sales (e.g. BPP).
• Introduce and steers all price steering elements and develop pricing excellence.
• Operative price management cross BUs and price coordinator for the country including the creation and delivery of pricelists within prices.
• Oversee promo share and execute BU promo strategy (price or bundle pack) an integrated it holistically in the user journey.
• Gains and provides user and market insight to the BO, SA, and MK organization to counter competitive price drops etc.

• Membangun prospek penjualan baru
• Mengidentifikasi dan menjalin hubungan dengan pemilik hotel dan properti potensial
• Melakukan presentasi penjualan
• Mencapai target penjualan yang telah ditetapkan
• Menjaga hubungan yang kuat dengan klien
• Mengetahui perkembangan tren pasar lokal
• Mengidentifikasi dan memanfaatkan peluang penjualan secara proaktif
• Membuat proposal, kontrak, dan materi penjualan lainnya
• Mempersiapkan dan mengirimkan laporan secara teratur
• Berkolaborasi untuk memenuhi kebutuhan bisnis klien

• Takes Turnover and Profit&Loss responsibility for an assigned sales area within a country in alignment with CBD & SCM-RA
• Leadership of Area Sales Manager (ASM) and (Business Development Manager (BDM) team where applicable) with ownership of resource and capacity allocation within assigned sales area
• Is an escalation point internally and externally for ASM team (and BDM team where applicable)
• Identification/acquisition of new dealers and development of existing customer portfolio within assigned sales area
• Ensure correct deployment of T&C and pricing within frameworks and ensure distribution penetration and listings growth
• Communicate and implement cross-BU marketing activities across assigned sales area
• Takes care of duties ASM (and BDM where applicable) +TSP

Kami mencari Business Manager (Team Leader) yang berpengalaman untuk memimpin dan mengawasi pekerjaan karyawan di perusahaan kami. Tugas utama adalah bertanggung jawab untuk memastikan efisiensi operasi bisnis serta menetapkan tujuan strategis kedepannya. Selain itu juga harus memiliki kompetensi memberikan bimbingan untuk peningkatan kinerja, dengan cara yang menggabungkan visi dan budaya perusahaan. Tujuannya adalah untuk memastikan profitabilitas kegiatan perusahaan kami untuk mendorong pembangunan berkelanjutan dan kesuksesan jangka panjang.

Tanggungjawab Kerja:

• Melakukan monitoring terhadap tim marketing/business partner dalam hal kinerja dan pencapaian target
• Melakukan market review dan menjalankan strategi untuk mencapai target yang ditetapkan
• Bertanggung jawab atas proses bisnis dalam hal SOP, baik secara administrasi maupun di lapangan.
• Bertanggung jawab atas portofolio cabang/point secara kualitas dan kuantitas
• Bertanggung jawab atas soliditas tim dan mampu me-manage konflik internal tim atas dasar peraturan perusahaan.

• Pendidikan terakhir minimum Diploma
• Memiliki pengalaman bertanggung jawab dalam memimpin tim min 2th
• Berpengalaman memimpin lebih dari 5-10 anggota tim
• Memiliki pengalaman min 2 tahun di Micro Finance sebagai Manager (Lembaga Keuangan Sistem Grameen diutamakan)
• Dapat menyusun strategi sales & marketing sebagai paduan tim untuk mencapai target
• Mempunyai motor dan SIM C
• Bersedia ditempatkan di seluruh wilayah Klaten Selatan

Kemampuan yang Dibutuhkan:

• Disiplin Tinggi (berintegritas, jujur & transparan)
• Memiliki kekuatan komunikasi & berkolaborasi dengan tim
• Memiliki semangat belajar yg tinggi terutama untuk menganalisa informasi dan data
• Mudah beradaptasi pada perubahan dan berorientasi pada target
• Mampu membangun budaya coaching untuk meningkatkan performa tim

• Implement a holistic user journey in the country towards end users and retail partners based on regional cross BU strategy, Marketing concepts and specific “P” guidelines in close cooperation with all local Marketing manager
• Delivers excellence in execution and optimization of react KPIs in the country.
• Lead of local cross BU communication touchpoints

We are PZ Cussons. Our purpose is For everyone, for life, for good.

Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.

Since our founding in 1884, we have been creating products to delight, care for and nourish consumers. Across our core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa and St. Tropez.

• To analyse and provide up-to-date sales performance data (daily sales vs. forecast) and daily stock to drive sales for Asia BD to enable > 95% customer service satisfaction level.
• To actively lead Forecast Consensus Meeting (FCM) to review and input realistic rolling sales demand 6-24 months horizon in APO and Business Planning meeting/presentation.
• To effectively involve and attend Weekly Sales, Demand & Supply Planning, Key distributors Business Demand and monthly COP meetings regarding potential Supply issues or constraints and mutually find solutions and to provide sufficient stock for sales with minimum SLOBS
• To collaborate with Marketing, Business Developments /Sales, Regional Supply Chain Business Partner, Finance, Planners and Customer Service to ensure smooth NPD and existing products’ stock availability SLOBs (slow moving and obsolete) management (avoidance); identify obsolete risks, initiate and follow through required actions to avoid obsoletes.
• To support Customer service function for selective markets
• Monthly KPI reports
• To manage user request relates to SAP, including investigate the situation and diagnose the underlying causes ultimately in recovering or continuing operations.
• To sustain the operation support service, follow up and monitor IT incidents delivery according to agreed SLA To collaborate with other SAP’s modules to ensure smooth SAP operations and any future tests.
• Project Management for continuously improvement

Requirement:

• Bachelor or Master degree in any field
• 6 years of experience in Supply Chain Roles with minimum 3 year of experience in Demand Planning and S&OP/SIOP/IBP process facilitation (including working knowledge of SAP APO).
• FMCG industries background
• Oral & written English communication
• Strong analytical skills: must feel comfortable working with several sources of data and information to identify relevant insights. Data gathering, and quantitative and qualitative data analysis, including business process metrics and measures linking to business KPIs.
• Strong personal computer skills required, proficiency in the use of excel, including advanced spreadsheet tools.
• Demonstrated success in process and/or tools improvements initiatives. Continuous improvement mindset.
• Fast leaner and good team player

PZ Cussons is proud to be an equal opportunity workplace and is committed to creating a diverse environment. We recruit and reward talent based on capability and performance — regardless of race, color, religion, gender, national origin, genetics, or age.

PZ Cussons is big enough to make your mark, small enough to make it yours. 

Thank You for Apply to join us!

PZ Cussons is big enough to make your mark, small enough to make it yours. Apply to join us!

• Support planning and overseeing new market initiatives                
• Identifies potentials for projects by researching the automative industry and related events                
• Use knowledge of the market and competitors, identify and develop Company's unique selling propositions and differentiators                
• Locates or proposes potential business deals by contactinv potential partners and analyzing market strategies, discovering and exploring opportunities and support to convert them into clients                
• Support new business deals by coordinating requirements; developing and negotiating contracts; integrating any contract requirements with the current business operations                
• Lead and steer the project from initiation process until closings. Supervise tasks, oversee operation process, manage multi stakeholders (legal/logistic/marketing/finance) and ensure that every aspect of the project is delivered within a timely manner                
• Transform sales leads into potential project and turn it into sales number               

• Grow the Power Tools business with focus on key users, strategically developing them according to their relevant Trades, Products and Applications.
• Develop Direct Sales without conflict with retail driven sales.
• Devise, coordinate and deliver detailed strategies to maximize the profitable potential of the assigned key accounts.
• Develop and maintain a strong customer network and provide the necessary sales and aftersales support and value added services (logistics, first level technical support, financials, commercial and concept training).
• Manage user contact data, frame contracts and pricing discussions, and fulfil international coordination requirements.
• Have close collaboration with internal stakeholders to ensure that projects meet the performance criteria, schedule and budget expectations.

• Memastikan implementasi penjualan & distribusi sesuai dengan target yang ditentukan
• Membuat rencana kunjungan harian Sales dan memastikan implementasinya
• Memastikan ketersediaan stok produk di gudang distributor
• Memastikan pengiriman barang sampai secara sempurna ke outlet
• Menjadi titik kontak harian dari Kraft Heinz ke distributor
• Membuat laporan penjualan harian, mingguan dan bulanan
• Supervisi tim Sales distributor

• Develop and Implement Key Account/Channel Strategy in Modern & Traditional Trade to achieve company sales targets.
• Manage sellout tools – schemes, sales promotions, promoters and provide strategic sales leadership
• Create and implement an effective distribution expansion strategy to grow Bosch Home Appliance business in Indonesia
• Provide the planning and leadership to the Sales Reps by ensuring that the appropriate structures, systems, competencies and values are developed to meet the Business Plan
• Develop Performance appraisal of the team, provide coaching and developing potential team members to further develop their career path within the organisation

This role will be at the forefront of our marketing endeavors, overseeing the largest team in the department. This role involves leading both the channel marketing and creative teams to new heights, focusing on effective and efficient strategies that culminate in exceptional execution. Channel Marketing Manager at PSF are the multi-faceted marketing efforts, overseeing a dynamic team responsible for Social Media, Communication, Customer Service, PR, Website Management, Digital Marketing, and Creative initiatives. This leadership role requires a strategic visionary who can seamlessly align these channels to drive brand cohesion and business growth.

This position will play a crucial role in managing both offline and online channels, ensuring a seamless integration of our marketing efforts. From traditional channels to the ever-evolving digital landscape, the Channel Marketing Manager will be responsible for navigating and optimizing strategies to maximize our reach and impact. An essential aspect of this role is the ability to translate the Brand Brief into a comprehensive go-to-market strategy. The Channel Marketing Manager should possess a keen understanding of our brand identity and seamlessly integrate it into all marketing channels, fostering consistency and resonance with our target audience.

Essential Duties:

Strategic Channel Management:

• Develop and implement holistic channel marketing strategies aligned with overall business goals.
• Oversee and optimize the performance of Social Media, Communication, Customer Service, PR, Website, Digital Marketing, and Creative teams.

Cross-Functional Collaboration:

• Foster collaboration between diverse teams to ensure a unified approach to brand messaging and customer experiences.
• Work closely with leaders from each channel to drive synergy and maximize the impact of integrated campaigns.

Brand Communication:

• Derive and implement Brand Communication strategies across all channels.
• Ensure consistent and compelling brand messaging in every communication touchpoint.

Customer Experience Management:

• Lead the Customer Service team to deliver exceptional and seamless customer experiences.
• Use customer feedback to inform and enhance marketing strategies.

PR and Media Relations:

• Develop and execute PR strategies to enhance brand visibility and reputation.
• Cultivate and maintain relationships with media outlets and influencers.

Website Management:

• Oversee the maintenance and optimization of the company website.
• Collaborate with the Web Team to ensure a user-friendly and engaging online presence.

Digital Marketing Strategy:

• Drive digital marketing initiatives across various platforms.
• Collaborate with the Digital Marketing team to optimize campaigns and enhance online visibility.

Creative Direction:

• Lead the Creative team to develop compelling visuals and content for marketing campaigns.
• Ensure alignment with brand guidelines and campaign objectives.